AppleNjengezinye izinkampani eziningi ezinkulu, ithola izinkampani eziningi ukwenza ngcono imikhiqizo yazo. Ngokusho kwabanye abahlaziyi, ukutholwa okulandelayo wenkampani uTim Cook ayisebenzisayo kungaba GoPro, umkhiqizo odumile owenzela amakhamera abo, ngaphezu kwakho konke, ukuqopha imidlalo eyingozi. Njengenjwayelo kulawa macala, i-Apple ayikaze isho lutho, kepha amasheya eGoPro anyuke ngo-16% emahoreni asanda kwedlula, ukwanda okuza ngemuva kokwehla okufika kuma-45% ezinyangeni ezedlule.
Ngokusho komhlaziyi uDan Ives we I-FBR & Co., lokhu kutholwa kuzoba nengqondo ku-Apple, ikakhulukazi uma umbono weCupertino uyi engeza lawa makhamera uhlelo lwakho lwemvelo oludumile sithanda kangakanani abasebenzisi. Kepha u-Ives akayena umhlaziyi wokuqala ukukhuluma ngaleli thuba. NgoSepthemba, umhlaziyi uGus Richard ovela INorthland Capital Uthe iGoPro ihlose ukuthola ukunakwa yi-Apple ngokwakha okuqukethwe okuhle, isoftware ne-hardware.
Uma ucabanga ukuthi i-Apple isivele idala ama-smartwatches nokuthi kunamahemuhemu okuthi bazenzele eyabo imoto ezimele, laba bahlaziyi abasho lutho. Amakhamera akwa-Apple (lawo e-iPhone) asevele ethandwa kakhulu emhlabeni, afinyelela kulo nyaka unombolo 2 kuphela ngemuva kukaNikon nowokuqala kuFlickr. Akufanele kusimangaze ukuthi bathole inkampani eyenza amakhamera evidiyo esingakwazi lawula nge-iPhone yethu noma, yini okungaba mnandi kakhulu, nge-Apple Watch. Ngaphezu kwalokho, besivele sibona ilungelo lobunikazi le-Apple elichaza uhlelo lapho ikhamera ingafakwa khona kwizigqoko zokuzivikela nezibuko ezilawulwa kude.
Kunoma ikuphi, sikhuluma kuphela ngamahemuhemu azalwa yimibiko yabanye abahlaziyi. Uma i-Apple igcina ngokuthola iGoPro yinto esizoyazi kuphela njengoba izinyanga ziqhubeka.