Kungani amaJapane ekhetha i-iPhone? Ngenqwaba yama-smartphones aphambili nezici ezintsha, imakethe yamaselula yase-Japan iyimakethe okufanele uyiqaphele.
Kodwa iyiphi ifoni ephakeme ngaphezu kwezinye futhi ithwebule izinhliziyo zabathengi baseJapan abanolwazi ngobuchwepheshe? Ake sikubone!
I-iPhone iyanqoba eJapan
Engxenyeni yesine ka-2023, Ukuthunyelwa kwamaselula eJapan kufinyelele kumayunithi ayizigidi eziyi-8,3, yehla ngo-3,5% unyaka nonyaka (YoY). Kuma-smartphone, ukuthunyelwa kwe-iPhone kwenyuke ngo-3,4% YoY, kuyilapho amadivayisi asekelwe ku-Android ehle ngo-8,7% YoY.
Ngokwezimali zika-2023, ukuthunyelwa kwamaselula e-Japan kwehle ngo-11,6% unyaka nonyaka, okwenza isamba samayunithi angama-30,3 million. Kuma-smartphone, Ukuthunyelwa kwe-iPhone kwehle ngo-6,1% unyaka nonyaka kanye namadivayisi asekelwe ku-Android ehle ngo-16,3% unyaka nonyaka.
Ngokusho kwe-International Data Corporation (IDC) yomhlaba wonke ye-tracker yamaselula, engxenyeni yesine ka-2023, ukuthunyelwa kwamaselula e-Japan kwaba amayunithi ayizigidi ezingu-8,3, ukwehla ngo-3,5% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Ukwengeza, ukuthunyelwa kwama-smartphone kufinyelele kumayunithi ayizigidi eziyi-8,28, okubonisa ukwehla ngo-2,4% unyaka nonyaka.
Ngenkathi zonke izingxenye zika-2023 zehla uma ziqhathaniswa nonyaka odlule, ikota yesine ka-2023 yabona ukuthunyelwa kwamayunithi angaphezu kwezigidi ezingu-8, okuwukuphela kwekota yokwenza lokho. Isidingo saqala ukuba ngcono engxenyeni yesibili yonyaka, eholwa yi-Apple, okubonisa umthelela onciphayo wokwehla kwamandla emali ngenxa yokwenza buthaka ukulungiswa kwe-yen yezinkampani zenethiwekhi.
I-Apple ihola eJapan
U-Apple waqhubeka nokuhola emakethe yama-smartphones anesidingo esinamandla sochungechunge lwayo lwe-iPhone 15. I-Sharp iphinde yathola isikhundla sayo sesibili emakethe ngokulandela okuqhubekayo esigabeni esiphezulu sama-smartphones ayo athengekayo. I-Google ibe nenzuzo enkulu kakhulu futhi iqhubekile nokukhula okuqinile kusukela ngekota yesibili ka-2023.
I-Google yandise ngokushesha isabelo sayo ngo-2023 ngemuva kokubambisana kwayo neDocomo ekuqaleni konyaka. Futhi ngo-2023, i-FCNT yafaka isicelo sokuvuselela umphakathi futhi yatholwa nguLenovo, kuyilapho uKyocera ememezela izinhlelo zokuhoxa engxenyeni yabathengi.
NgokukaMasafumi Inbe, umhlaziyi wemakethe kwa-IDC Japan:
«I-Japan bekuyimakethe lapho abathengisi bendawo bebenamandla kakhulu. Kodwa-ke, phakathi nokuncintisana okukhulayo emakethe yama-smartphone, abathengisi bendawo e-Japan kancane kancane bakuthola kunzima ukuncintisana nabathengisi bomhlaba wonke mayelana nokuthuthukiswa komkhiqizo kanye nokuncintisana, okuhlanganisa ama-smartphones asongekayo kanye nomakhalekhukhwini.
Ngo-2024, ngaphezu kwe-Google, eyabhekana nokukhula okusheshayo, abanye abathengisi bomhlaba wonke abanjengoLenovo, abathola i-FCNT, ne-Xiaomi, bazoqinisa ubukhona babo emakethe yaseJapane. Khonamanjalo, abahlinzeki bempahla bendawo bazophoqeleka ukuthi bahlole kabusha izindawo zabo emakethe kazwelonke.
Amaphesenti okuthengisa
Umbiko uphawule ukuthi ukuthunyelwa komakhalekhukhwini baseJapan ngekota yokuqala ka-2023 bekungamayunithi ayizigidi eziyisi-7,75, ukwehla konyaka nonyaka ngama-23,6%; phakathi kwabo, ukuthunyelwa kwama-smartphone bekungamayunithi ayizigidi eziyisi-7,59, ukwehla konyaka nonyaka kwe-23,7%, okubalelwa ku-98%.
Phakathi kwama-smartphones, i-Apple ithumele amayunithi ayizigidi ezingu-4,17, phansi ngo-13,1% unyaka nonyaka, emele i-55,0%; Amafoni e-Android athumele amayunithi ayizigidi ezingu-3,42, isaphulelo esingu-33,6% unyaka nonyaka.
Iningi lama-iPhones athengiswa eJapan angamamodeli angu-64GB kanye no-128GB, ahlanganisa u-80% wawo wonke ama-iPhone athunyelwa e-Japan.
Abathengi abaningi AmaJapan akhetha ama-iPhone amadala njenge-iPhone 11, i-iPhone 12 ne-iPhone SE isizukulwane sesithathu. U-Sony akekho ohlwini. Ngenkathi u-Sony esebenzisa i-Snapdragon 888, u-Sony umemezele ukuthi usayine isivumelwano esisha ne-Qualcomm ekuqaleni kwanamuhla, ngokusho kwe-The Elec.
UTsutomu Hamaguchi, Umphathi Jikelele we-Sony Mobile Communications Division: “I-smartphone yakamuva ephambili yakwa-Sony i-'Xperia 1V' efakwe isiteji sesibili sikamakhalekhukhwini se-Snapdragon 8 ithola ukubuyekezwa okuhle kakhulu kumakhasimende. U-Sony uzoqhubeka nokusebenzisana ne-Qualcomm ngokuzayo. "Sizolwela ukuhlinzeka ngolwazi olunamandla nolwehlukile ngama-smartphones esizukulwane esilandelayo anikwa amandla ama-Snapdragon processors."
I-Sony, kanye nabo bonke abakhiqizi be Izingcingo ze-Android,amlinde Iprosesa ye-Qualcomm 2024, eyaziwa ngokuthi i-Oryon, ekugcineni ingafanisa noma idlule amandla ephrosesa yochungechunge lwe-Apple.
Imakethe yaseJapane
Abathengi baseJapan bakhombise ukukhetha okucacile kwama-iPhones ngoJulayi 2023. Ama-iPhones athathe izikhundla ezintathu kweziyisihlanu eziphezulu esilinganisweni sokuthengisa samamodeli e-smartphone eJapan, eholwa yi-iPhone 13 ngesabelo sokuthengisa esingamaphesenti angama-26.. I-Google Pixel 7a ne-6a yiwona kuphela ama-smartphones abekwe esilinganisweni angazange akhiqizwe yi-Apple.
Kusukela iJapan, njengelinye lamazwe okuqala emhlabeni, yethula ama-smartphones ngo-1999, inani labasebenzisi be-smartphone likhulile: namuhla, ngaphezu kwezingxenye ezimbili kwezintathu zabantu baseJapan banama-smartphone. Inhlolovo yakamuva ithole ukuthi ama-smartphone ayithuluzi eliyinhloko lokufinyelela i-inthanethi. Kodwa-ke, abakhiqizi be-smartphone baseJapan abazuzanga kulokhu kukhula. Nakuba abathengi baseJapane kudala bekhetha izinhlobo ezithuthuke kakhulu zasekhaya zomakhalekhukhwini, njenge-Sony, i-Panasonic ne-Sharp, le mikhiqizo ibonakala ingakwazi ukuncintisana ngokumelene ne-Apple uma kuziwa kuma-smartphones.
Ngenkathi i-iPhone iqala ukungena emakethe yase-Japan ngendlela ye-iPhone 3G ngo-2008, i-SoftBank Corp., enye yabaqhubi beselula abahamba phambili e-Japan, yathola amalungelo akhethekile futhi yaba nesandla empumelelweni yayo ngokuqalisa amanani entengo nemikhankaso yokumaketha ehlakaniphile. Ngemva kokunqoba ukungabaza phakathi kwabathengi baseJapane ababengazazi izinhlelo ezisanda kwethulwa, ama-iPhones aqala ukubusa ukuthengiswa emakethe yama-smartphone yaseJapane. Ukuduma komkhiqizo ezweni kwakhula lapho abanye o-opharetha beselula abakhulu behlinzeka ngama-iPhone eduze kwamanethiwekhi abo eselula, okuhlanganisa i-KDDI ngo-2011 kanye ne-NTT Docomo ngo-2013.