Inkampani yakwaMountain View, iGoogle, ithole ukubhaliswa kwelungelo lobunikazi ezinsukwini ezimbalwa ezedlule ohlelweni olusha lokushaja izimoto zikagesi. Omunye wabantu abake basebenza kulelo patent kwakunguKurt Adelberger, ngubani Ushiye inkampani ngoJulayi wangonyaka odlule wajoyina i-Apple. Lokhu kufakwa kungasho iqiniso elilodwa lokuthi i-Apple izobe isebenza emotweni kagesi. Njengoba sikwazi ukufunda kuphrofayili ye-LinkedIn, uKurt okwamanje usebenza njengomklami womkhiqizo we-Apple. Ngokusobala ngeke ikhombise ukuthi isebenza kuphrojekthi yeTitan, lapho inkampani ibizokwakha imoto kagesi nezizimele ngaphansi kwayo.
Ngenkathi uku-Google, uKurt wagxila ukunciphisa isikhathi sokushaja semoto yenkampani ngo-34%, kanye nasekwenzeni uhlelo lokuphathwa kwamandla nokugcinwa kwamandla. I-patent ebhaliswe i-Google futhi esanda kuthola imvume, ichaza idivayisi esivumela ukuthi siphathe ukuxhumana phakathi kwemoto kagesi nesiteshi sokushaja ukuzama ukusheshisa isikhathi sokushaja samabhethri. Kodwa leli patent futhi livumela ishaja ukuthi ithole imininingwane emayelana nemoto nebhethri ukuze ikwazi ukushaja kahle.
UKurt unolwazi olubanzi lwe ukushaja izinhlelo nokuthola ugesi ngezindlela ezahlukene. Eqinisweni, wayephethe uhlelo lokugcina amandla olutholakala ngamapaneli ahlukahlukene elanga inkampani yakwaGoogle enawo ezikhungweni zayo zeMountain View. Njengoba ngaphambilini sike sasebenza ekwakhiweni kwemoto kagesi yakwaGoogle, konke kubonakala kukhombisa ukuthi njengamanje kuzogxilwa ku-Apple Car, noma kungaphatha ukuphatha ugesi ozodingeka yiCampus 2, ugesi ozotholakala kuphela elangeni amapaneli atholakala engxenyeni engenhla yesakhiwo.