Isikhathi esithile manje, ama-podcast, njengokuqukethwe okufuneka kakhulu kwezinsizakalo ezahlukahlukene zomculo nezinsizakalo zevidiyo, aba yinto ehlukile kunangempela kubasebenzisi abaningi. Ithuba lokukwazi ukujabulela okuqukethwe kwakho okuthandayo noma nini nanoma kuphi lapho ufuna khona ngaphandle kokuhlushwa yizikhangiso noma amashejuli wokusakaza aqinile kubeka engcupheni imodeli yendabuko ye-TV nomsakazo njengoba sazi kuze kube manje. Ngokungafani nokusakaza izinsizakalo zomculo nevidiyo, ama-podcast akhululekile ngokuphelele futhi awudingi ukukhokha noma yiluphi uhlobo lokubhalisile ukuze ukwazi ukujabulela izihloko ozithandayo kakhulu.
Noma ngubani oqala nge-podcast, ukwenzela ukuzinikela hhayi imali ongakuthola ngokukhangisa ongakuthola kusuka kubantu besithathu, into okunzima ukuyifinyelela kulezi zikhathi. Ezinyangeni ezimbalwa ezedlule u-Eddy Cue, inhloko yokuqukethwe ku-iTunes, wathi bafuna ukuthuthukisa ukusebenza kwama-podcast, ukuzivumelanisa nezidingo zabahlinzeki bokuqukethwe abaphambili.
U-Eddy Cue unikeze inhlolokhono ngohlaka lweCode Media lapho eqinisekisa khona ukuthi bafunda wonke amathuba amlethelwe ngabapodcast kungenzeka ukuthi kungezwe uhlelo lokubhalisile ukuze ukwazi ukujabulela okuqukethwe. Njengamanje u-Apple usishiyile lesi sigaba ngoba asitholi noma yiluphi uhlobo lwemali engenayo, yize kubabiza imali ukugcina amaseva lapho begcina khona wonke ama-podcast.
Elinye lamathuba i-Apple efundayo nalo engeza ukukhangisa kokurekhodwayo, njengoba kwenza i-YouTube kumavidiyo. Le kungaba yindlela engcono kakhulu yokuthi abadali bokuqukethwe basebenzise kahle isikhathi abasitshala kubona, ngoba masikubhekane nakho, angingabazi ukuthi abasebenzisi abalalela ama-podcast bazimisele ukukhokha ukuze bakwazi ukujabulela i-podcast yakho oyithandayo, a i-podcast okuvama ukuba khona kwayo masonto onke futhi okuvame ukusebenza kuphela ukuqhathanisa imibono nabaphikisi.