Namuhla futhi iminyaka eminingi, Apple uthengisa imikhiqizo yakho nge I-India ngokusebenzisa izitolo nabasabalalisi abavela eceleni. Ngokusobala, uTim Cook nenkampani sebenqume ukuthi sekuyisikhathi esihle sokuvula ama-Apple Stores abo ezweni kanti uphiko lwenkampani yaseNdiya seluthumele isicelo eMnyangweni Wezinqubomgomo Nezimboni (i-DIPP ngegama laso ngesiNgisi ) icela indlela yamahhala yokuvula uchungechunge lwayo lwezitolo ezibonakalayo eNdiya.
Njengamanje, i-Apple ayikwazi ukuvula izitolo zayo eNdiya ngenxa yokuhlukile imithetho uhulumeni wakho. Kodwa-ke, uhulumeni wezwe ukhulule utshalomali lwangaphandle oluqondile ngokuthengisa umkhiqizo owodwa ngoNovemba nyakenye, manje okwenza ukuthi i-Apple nezinye izinkampani ezinkulu zobuchwepheshe bakwazi ukuvula izitolo zabo eNdiya. Mayelana ne-Apple, uNobhala we-DIPP u-Amitabh Kant ukuqinisekisile uhlelo lokusebenza ukusho lokho "Sithole isicelo esivela ku-Apple. Siyayihlola".
Khona manje akunakwenzeka ukwazi ukuthi yiluphi utshalomali Abakwa-Apple bazokwenza eNdiya, kepha sebethathe igxathu lokuqala lokukwazi ukuthengisa imikhiqizo yabo lapho ezitolo zabo. Akunakwenzeka, noma kungenzeki, ukuthi bavule izitolo eziningi njengaseChina, lapho abantu baseCupertino benethemba lokuthi babe nezitolo ezingama-40 ngasekupheleni kuka-2016, kepha yonke iphrojekthi iqala ngetshe lokuqala.
Ngokuqondene nenani lezitolo ezibonakalayo ezizovuleka, ukuphela kwento esingacabanga ngayo yilokho kuzoncika empumelelweni I-Apple lapho. ESpain, ngokwesibonelo, ama-Apple Stores avula kancane kancane ezindaweni lapho azi ukuthi azosebenza khona, kungaba ngenani lokuthengisa (okungaba ku-inthanethi noma kuya ngemininingwane yokuxhumana) noma izakhamizi, kepha kusenezindawo eziningi lapho linda ngezandla ezifudumele. Kunoma ikuphi, izindaba ezinjengalezi zanamuhla zibonisa ukuthi ukwanda kwe-Apple kuhamba kancane kepha kuzinzile.