Ngaphandle kokuthi kudalulwe abezindaba, inkampani ezinze eCupertino akuvamile ukumemezela ngokusemthethweni ukuthengwa kwezinkampani kwenziwa unyaka wonke. Futhi uma kuphumela obala, ayikaze iveze isizathu sokuthi kungani iyithengile, iphoqa abezindaba ukuthi baqale ukuqagela ngayo.
Ukutholwa kwakamuva okwenziwe yinkampani kaTim Cook, okungenani lokho esikwaziyo, yiPlatoon eseLondon, ukuqala kwe-A & R kugxile ekutholeni amathalente amasha, ngokusho kwencwadi iMusic Business Worldwide, inkampani eyasungulwa ngo-2016 nguSaul Klein noDenzyl Feigelson.
USaul Klein wayengomunye wabasunguli bevidiyo yeLoveFilm on service demand, isevisi eyavala iminyango yayo eminyakeni embalwa eyedlule. Omunye umsunguli kaPlatoon, uDenzul Feigelson, ungumakadebona endimeni yezomculo lapho ubelokhu esebenza iminyaka engaphezu kwengu-40 ngakho-ke unolwazi lokuthi imakethe isebenze kanjani njengamanje.
Okunye okutholwe yinkampani okuphumelele kakhulu ngumculi uBillie Ellish, umculi oneminyaka engu-16 osayine ilebula le-Interscope e2017 futhi uthi umculo wesikhangiso sikaKhisimusi sika-Apple salo nyaka. Ubuye wadlala esikhangisweni se-Apple esikukhombisa sona ngezansi futhi esisikhombisa ukuthi uwakha kanjani umculo wakhe.
UFeigelson uzohola ithimba lenkampani labasebenzi abayi-12 eLondon, lapho futhi linama-studio amabili okuqopha. Ngokwencwadi, UPlatoon uzoqhubeka nokwenza umsebenzi wakhe kuze kube manje, ukusekela abaculi obathola kuzo zonke izici, kungaba ukuvakasha, ukuqopha ama-albhamu, amasu okunweba, imithombo yezokuxhumana ...
I-A & R, Artist and Repertoire, ukuhlukaniswa kwezinkampani eziqopha noma abashicileli ababhekele lokho thola amakhono amasha futhi ubheke ukuthuthukiswa kobuciko kubo ngaphakathi kwenkampani. Ngaphezu kwalokho, basebenza njengomxhumanisi phakathi kwabaculi nezinkampani eziqopha, begade ngaso sonke isikhathi umsebenzi ohlobene nomculi.