Uma kukhona okuthile okuphawula i-Apple, kuyizikhangiso zayo. Inkampani ihlale ibeka ifayili le- umzamo okhethekile wokwenza ezinye izikhangiso ezingakholeki, kugcwele ukuhanjiswa okusikhombisa izinzuzo zemikhiqizo kuze kufike emininingwaneni emincane. Iziqeshana ezizama ukusenza sikholelwe - futhi izikhathi eziningi ziyaphumelela - ukuthi imikhiqizo ebonakala kuzo ifanele ukuthengwa ngoba ingcono kakhulu.
Omunye wemigqa esiyibona iphindaphindeka kakhulu kumavidiyo enkampani yileyo ye-minimalism, leyo ye yehlisa konke kube lula kakhulu futhi bagxile kuphela kulokho abafuna ukukuthwebula ngokuphelele ukunaka kwethu. Kepha bekuzokwenzekani uma singakusebenzisa lokhu ezikhangisweni zamanye amazwe amakhulu afana noMcDonald's?
Kumele sivume ukuthi kunezinto ezingenakuba khona, futhi lokhu kungenye yazo. Kuzoba lula kithina sonke khomba ingxenye yesitayela sezinye izikhangiso zeCupertino Kule vidiyo, kuyathakazelisa kakhulu ukubona umehluko wokuthi umbono wesitayela ungashintsha kanjani usuka komunye uye komunye (ngale kwetoni ejwayelekile yevidiyo yonke ihlekisa ngokuphelele).
Ngemizuzu engaphezudlwana kwemibili evidiyo igcina, siyabona ukuthi imikhiqizo eyejwayelekile yohlu lokudla okusheshayo ithulwa kanjani kithi ngokuthinta “okokusebenza” okunomphumela omnandi nokuhlekisayo njengomphumela. Iqiniso ukuthi kuyisitayela sokwethula imikhiqizo eheha ukunakwa, futhi Cishe noma yini ibingathengiswa ngesikhangiso esenziwe kahle kangako. Okwamanje, sengivele ngiye eMcDonald's yami eseduze ukuyolayini waleyo Nugget, esele ukubhukha ku-inthanethi sekuphelile.
Akukho ukuphawula…