Uhlelo lwezinto ezikhethekile ezinsizeni zomculo ezishunqisayo seluvamile, yize amalebula amaningi okuqopha engathandi ukuthi abaphathi bawo baxoxisane bodwa. Ezinsukwini ezimbalwa ezedlule i-Apple eyayinayo yonke imidwebo kaTaylor Swift ku-Apple Music yaphela kanti manje sekunguJay Z osanda kumemezela ukuthi i-albhamu yakhe entsha engu-4: 44 izokhishwa kuphela ezinsizeni zomculo ezisakazwayo iSprint-Tidal. Le fomula ekhethekile ilusizo kakhulu ezinsizakalweni zomculo ezinkulu njengeSpotify noma i-Apple Music, kepha ngezinsizakalo zomculo ezifana neTidal, eyi ngokwezibalo zakamuva, inababhalisile abangaphezu nje kwezigidi ezintathu kuyinkinga enkulu ngemali engenayo engatholwa yiqembu noma umculi okukhulunywa ngaye.
Isibonelo sakamuva sendlela okungaba nomphumela omubi ngayo ukwethula i-albhamu ekhethekile kuTidal kubonakala nge-albhamu yokugcina ekhishwe uBeyoncé, i-albhamu esidlule ngaphandle kobuhlungu noma udumo ngamashadi omculo selokhu yakhishwa. Kodwa-ke, ukube i-albhamu yakamuva kaBeyoncé ibizotholakala ngqo ku-Apple Music enababhalisile abayizigidi ezingama-27 noma kuSpotify enabasebenzisi abakhokhelayo abangaphezu kwezigidi ezingama-50, lUmthelela wayo ngabe mkhulu kakhulu, kepha uma kubhekwa ukuthi uJay Z ungumyeni kaBeyoncé futhi ungomunye wabanikazi beTidal, kanye noSprint nabanye abaculi, kuyisinqumo esinengqondo, noma ngabe siphikisana nezintshisekelo zabo.
Januwari wokugcina opharetha wezingcingo waseMelika uSprint, uthole ama-33% wenkonzo yomculo yokusakaza eholwa ngabaculi abaphambili abebelokhu bephikisana nokuthi umculo wabo utholakale kulolu hlobo lwenkonzo ngenxa yemali engenayo eyenzayo. Abangakunakile ngukuthi le ndlela yokusebenzisa umculo ikhombise ukuthi iyindlela engcono kakhulu ukuze ubugebengu bomculo bukwazi ukunciphisa kakhulu.