Amalungu amakhulu epulatifomu yomculo osakazayo iTidal, kanye nozakwethu abafanele, baqala imisebenzi yabo emisha kule nkundla yomculo, ipulatifomu engakaze isuswe ukuze ibe enye indlela hhayi i-Apple kuphela.Umculo kepha neSpotify . Izinkinga zokuphathwa kwenkampani, ukuthi ama-CEO amathathu asevele edlulile eminyakeni emibili edluleKubonakala sengathi azisizi ukusebenza kwayo, ingasaphathwa eyokuthulisa amanzi. Omunye wabavikeli bayo abakhulu, uKanye West uthe ezinsukwini ezimbalwa ezedlule uthe uyashiya emsamo, ngemuva kwezinsuku ezimbalwa kukhishwe i-albhamu entsha kaJaz-Z.
I-albhamu yakamuva kaRapper Jay-Z, i-albhamu ebizwa nge-4: 44 futhi ekhishwe kuphela kuTidal, isanda kufika ku-Apple Music kuphela kepha iyatholakala nakuzo zonke izinkundla zokusakaza umculo emakethe, njengeSpotify, Amazon Music Unlimited , futhi nokuningi. Le albhamu ibitholakala phakathi nezinsuku zokuqala ezinhlanu ikhishiwe ukuzama ukugqugquzela abalandeli balo mculi ukuthi bavule i-akhawunti kule nsizakalo, isu elisetshenziswa kakhulu yi-Apple futhi elisebenze kakhulu.
Ngakolunye uhlangothi, sithola izitatimende zikaKanye West lapho esho khona lokho ibishiya ipulatifomu yeTidal ngenxa yokwehluka kwezezimali, kwazise uqinisekisa ukuthi bekufanele afake isigidigidi samadola ngaphezulu ngokwenziwa kabusha kwe-albhamu yakhe yakamuva ethi The Life Of Pablo. Njengoba uKanye West ethintekile, bekungeke kumangaze ukuthi uma lokhu kungqubuzana bekuyisinyathelo sokuhweba nje sokunaka i-albhamu kaTidal noJay-Z yakamuva. Okucacayo wukuthi ukwazile ukudonsa amehlo ngoba uma kungenjalo ubengeke abhale le migqa ngalesi sikhathi.