Njalo ngonyaka ngalesi sikhathi, bekubanjelwa umkhosi womculo owawuhlelwe yi-Apple e-United Kingdom, owawuthanyelwe yizihlabani zomculo eziyinhloko ngaleso sikhathi futhi ngithi wagujwa ngoba, ngokusho kweMusic Business Worldwirde, U-Apple uwufihlile lo mkhosi, umkhosi obekuthiwa eminyakeni emibili edlule uqanjwe kabusha i-Apple Music Festival, nebibanjelwe eRoundhouse Theatre eLondon. Iminyaka eyi-10 bekuyisikhathi lapho lo mkhosi ugcine khona nokuthi i-Apple ibivame ukukhuthaza isitolo sakho somculo wedijithali futhi eminyakeni emibili edlule isevisi yomculo yokusakaza i-Apple Music.
Njengoba singafunda kule ncwadi, isinqumo sika-Apple sokunqamula lo mkhosi womculo kungenxa yokuthi ufuna ukugxila ekuxhaseni ukuvakasha kwabaculi, kanye nemibukiso eyodwa kanye nokwenziwa kwamaciko amasha nge-Up Next. Ngonyaka odlule, bonke abathandi bomculo bakwazile ukulandela wonke amakhonsathi abenziwa kuphela ngenkonzo yomculo yokusakaza i-Apple Music. Kumahlelo adlule, noma imuphi umsebenzisi angalandela amakhonsathi mahhala ngokuphelele nge-Apple TV. I-Apple inikeze ukungena mahhala kubo bonke abahlali base-UK kulo mkhosi.
Lo mkhosi wethulwa ngo-2007, wawubanjelwe e-Institute of Contemporary Art eLondon kanti u-Amy Winehouse wayengomunye wosaziwayo ababeyizihambeli. Kungekudala ngemuva kokuthi amakhonsathi ethuthele ehholo lamakhonsathi nasendaweni eyayisakuba yaseshashalazini eyayiseCamden Town, eKOKO, ekugcineni ezoba seRoundhouse theatre eLondon. Lo mkhosi kwaphela cishe amasonto amabili ngemidlalo ehlukahlukene nsuku zonke. U-Alicia Keys, uBastille, uBritney Spears, uCalvin Harris, uChance The Rapper, u-Elton John, uMichael Bublé, u-OneRepublic, uRobbie Williams no-The 1975 ngamanye amaqembu nabaculi abadlula ezigabeni zale theatre yaseLondon nyakenye.