Eminyakeni yamuva, abasebenzisi abaningi sebeqalile ukubona ukuthi ama-podcast ayindlela engaphezulu kokuvumeleka kune ukwaziswa ngaso sonke isikhathi izindaba zakamuva, uhlelo lwakho lomsakazo oluthandayo, ukubuyekezwa okuhle kwama-movie noma uchungechunge ... konke ufuna nini nokuthi kanjani ngaphandle kokuya ngokusakazwa bukhoma.
Singasho ukuthi ama-podcast abe ngohlobo lwensiza yokusakaza kepha yezinhlelo zomsindo futhi ngokuphelele mahhala. Kusukela yethulwa, ngokusho kwenkampani i-Fast Company, ama-podcast akwa-Apple asanda kweqa ukulandwa kwezigidi ezingama-50.000, isibalo esiqinisekisa kuphela impumelelo yale nkundla.
Ngokwenkampani, ukuvela kwama-podcast we-Apple isidlulile ukulandwa kwezigidi ezingama-7.000 ngo-2014 kuze kufike ekulandweni kwezigidi ezingama-50.000 ngoMashi walonyaka. Ngo-2016, inani lokulandwayo kwakungu-10.500 billion wokulanda ngenkathi ngo-2017 kwakungu-13.700 billion.
I-Apple ikhishwe ukwesekwa kwe-podcast nge-iTunes ngo-2005. Kuze kube manje, ngokwalolu cwaningo, kunezinhlelo ezingama-525.000 ezisebenzayo ezisakazwa nsuku zonke noma njalo. Kuze kube namuhla zikhona Iziqephu eziyizigidi eziyi-18,5 ziyatholakala ukulanda ngezilimi ezingaphezu kwekhulu futhi kutholakala emazweni ayi-100.
U-Apple wenze ukuthuthuka okuningana kwipulatifomu ye-podcast ngokukhishwa kwe-iOS 11, engeza ukusekelwa kwezinkathi zonyaka, ama-podcast analytics, iwijethi yesikhungo sesaziso, isikhombimsebenzisi esilungisiwe ... Esikhathini esingaphezudlwana konyaka, u-Eddy Cue uqinisekise ukuthi ubesebenza ekutheni akwazi ukusebenzisa uhlelo lokwenza imali ukuze abenzi bamapodcast baphoqeleke ukuthi bangene ezimakethe ukuze bakwazi ukufuna abaxhasi, kepha okwamanje inkampani enekomkhulu elizinze eThe Cupertino ayikalususi usuku ngalolu daba, yize bekuphikelela ngabadlali be-podcasters.