Ubudlelwano phakathi kwe-Apple neAmazon bebungobunye benzondo yothando eminyakeni yamuva nje, ubudlelwano obunobutha obugcine bufike ekugcineni, okungenani njengoba sibona ekwethulweni kweNgqungquthela Yonjiniyela i-Apple ebibambe ngoJuni odlule futhi eyaqala ngesimemezelo sokufika kwesicelo se-Amazon Prime Video esizukulwaneni sesine i-Apple TV, ukufika okubambezeleke cishe izinyanga eziyi-6, ngoba kuze kube yizinsuku ezimbalwa ezedlule, uhlelo lokusebenza alufikanga ku-App Store. Kepha kuze kube yilapho uhlelo lokusebenza selutholakala ngokusemthethweni esitolo sohlelo lokusebenza lwe-Apple, I-Amazon ayikhiphi kabusha i-Apple TV.
Ngemuva kweminyaka emibili izingxabano ezaphoqa i-Amazon ukuthi iyeke ukuthengisa zombili i-Apple TV kanye neChromecast esitolo sayo esiku-inthanethi iqale, okungenani e-Amazon e-United States isivele isiqale ukubukeka njengale divayisi, ngakho-ke okuncane Izotholakala futhi esitolo esisemthethweni sama-Amazon eSpain. Ngokusho kwe-CNET
I-Amazon iqinisekise ngoLwesine olwedlule ukubuya kwe-Apple TV neGoogle Chromecast, amadivayisi amabili okusetshenziswa kwamavidiyo ngokusakaza inkampani eyasusa esitolo sayo esiku-inthanethi eminyakeni emibili eyedlule ukuze bangazukuncintisana ngqo neFire TV, okuyisetshenziswa sokusetshenziswa kwamavidiyo. ngokusakazwa kwe-Amazon.
Kepha, ngokusho kwe-Amazon, okungenani ngokungekho emthethweni, inkinga ayivelanga ekuthengisweni kwamabhokisi we-set-top ancintisanayo, kepha ngesizathu esifanayo sokuthi kungani iSpotify ifuna usizo lwe-European Union maqondana nokubikwa kwemali engenayo yokubhaliselwe okusha ngakunye lokho kwenziwa ngezinhlelo zokusebenza ezitholakala ku-iOS, kusukela ku-Amazon Wayengazimisele ukunikela ngo-30% wemali engenayo ku-Apple ngokwenza lutho.
