Iwebhusayithi yakwa-Apple idaywe yabomvu ukuhlonipha uSuku Lwe-AIDS Lomhlaba obeluyizolo. Ingxenye yamadivayisi nezinsiza ze-apula elikhulu sekudaywe kwabomvu isikhathi esithile ngaphansi kwezinga UMKHIQIZO (RED). Ngaphambi kwe- Covid-19 ezimpilweni zethu, u-Apple utshale imali etholakele yale mikhiqizo esikhwameni seGlobal Fund ngenhloso zama ukumisa ukuqhubeka kwalesi sifo lokho kungakwenza ngezimpilo zabantu abayi-700.000 ngonyaka. Abakwa-Apple bamemezele ukuthi yonke imali etholakala ku-PRODUCT (RED) yayo izokuya kuGlobal Fund uma iqhathaniswa ne-COVID-19 kuze kube nguJuni 31, 2021.
UMKHIQIZO (RED): Misa i-COVID-19 ukuze ubuyele emzileni wokulwa nengculazi
Eminyakeni eyi-14 eyedlule, ukusebenzisana kwethu ne (RED) kudale imali ecishe ibe ngama- $ 250 million eminikelweni yokuxhasa izinhlelo zokulwa ne-HIV ne-AIDS. NgoJuni 30, i-Apple izosebenzisana ne (RED) ukuqondisa konke ukuthengisa okufanelekile kusuka ku- (PRODUCT) RED ku-Global Fund ngokuphendula i-COVID-19. Lo mnikelo uzofinyelela ezinhlelweni zezempilo ezisengozini enkulu yalolu bhubhane futhi uzosiza ekusimamiseni izinhlelo ze-HIV ne-AIDS emazweni ase-Afrika eseNingizimu yeSahara.
La marca I-PRODUCT (RED) yethulwa ngo-2006 futhi yafinyelela ezinkampanini ezinkulu eziningi ezadaya amadivayisi abo abomvu. Izinzuzo zale mikhiqizo ziye ngqo Isikhwama Somhlaba Wonke Sokulwa Nengculazi, Isifo Sofuba neMalariya. Kwa-Apple, ukutshala imali kulezi zinhlobo zezenzo kuhlale kuzichaza ngoba umkhiqizo ngamunye noma ithuluzi ngalinye linenguqulo ebomvu ebiyelwe kulo mkhiqizo.
Kodwa-ke, ukufika kwe-SARS-CoV-2 kuzamazisile ukushintshwa kwezinhlelo ze-AIDS emhlabeni jikelele. Isikhwama Somhlaba Jikelele besibhekene nokwenza ngcono izinhlelo zezempilo ezihlupheka kakhulu ukuvimbela ukudluliswa kwegciwane lesandulela ngculaza kanye nokuvikela ingculazi ukuthi ingafinyeleli kubantu abaningi abampofu.
Izinguquko ezincane ezizokwenza umehluko
Ngakho-ke, I-Apple imemezele ukuthi kuze kube nguJuni 31 izonikela ngayo yonke imihlomulo ye-PRODUCT (RED) yayo empini yokulwa ne-COVID-19 ngesizathu esisodwa esilula:
I-COVID-19 ingaphazamisa inqubekela phambili yeshumi leminyaka ekulweni nengculazi. Lolu bhubhane lwenza kube nzima ukufinyelela ekunakekelweni, ekwelashweni nasezinsizakalweni ezidingekayo zokulwa nengculazi.
Ngaphezu kwalokho, kumenyezelwe nokuthi kuzonikelwa idola elilodwa ngomkhiqizo womkhiqizo noma isesekeli uma inkokhelo yenziwa nge-Apple Pay efinyelela kuma-dollar ayisigidi. Ngalesi sinyathelo, i-Apple nayo ifuna ukubamba iqhaza ekwenzeni ngcono izinhlelo zezempilo ezithinteka kakhulu yi-COVID-19 kodwa zona ngokwazo ezinamanye amagciwane okufanele zibhekane nazo, njenge-HIV.