Ngomunye unyaka, abafana abasuselwa eCupertino baphinde babusa ukuthengiswa kwamadivayisi ngakho-ke inani lezinto ezenziwayo ngesikhathi sokuthenga esikhulu sikaKhisimusi. Izinkampani eziningi zobuchwepheshe zibeka amathemba azo ngalesi sikhathi ukwazi ukunikeza izibalo ezinhle ngaphambi kokuphela konyaka. Isikhathi esithile manje, amadivayisi wezobuchwepheshe, noma ngabe ama-smartphone, amathebulethi, ama-consoles ... yiwona abaluleke kakhulu kubasebenzisi uma kuziwa ekwenzeni isipho ngalesi sikhathi sokuthenga okuphoqayo.
I-firm Flurry Insights isanda kushicilela isifundo lapho singabona khona ukuthi i-Apple iphinde yahola ukuthengiswa nokusebenza kwamadivayisi e-United States naseCanada, ngokusebenza okungu-49,1%, amaphuzu amabili angaphansi kwesikhathi esifanayo ngonyaka odlule, lapho afinyelela khona ku-51,3% wawo. Ngokwengxenye yayo, inkampani yaseKorea iSamsung, inyukele ku-19,8% wokusebenza, amaphuzu amabili ngaphezu konyaka odlule, lapho yayishiywe khona ngo-17,7% wokusebenza okuphelele kwalesi sikhathi sikaKhisimusi. Kubukeka sengathi amaphuzu amabili alahlekelwe yi-Apple atholwe yi-Samsung.
Ephansi kakhulu emazingeni, sithola iNokia, ine-2%, i-LG ine-1,7% ne-Xiaomi eno-1,5%. Kuyamangaza ukungatholi kuleso sigaba inkampani yaseJapan i-Sony, okuthi eminyakeni yamuva ibheje ngokuqinile emakethe yaseMelika, yethula amadivayisi amukeleka kakhulu ngentengo yokuncintisana.
Lo nyaka ube yisinguquko se-phablet, okuyinto njengoba sishilo kaningi, idla imakethe yamathebulethi amancane njenge-iPad Mini. Ukuthengiswa kwethebhulethi, kukonke, kwehle ngamaphuzu amabili kusuka ngonyaka owedlule, kanti imakethe ye-phablet iphindwe kabili, inyuka isuka ku-13% ngonyaka odlule yaya ku-27% kulo nyaka.