Kusukela uTim Cook ethathe izintambo ze-Apple, inkampani eseCupertino ikhule yaba yinkampani enkulu ukuthi ngaso sonke isikhathi ingena ezimakethe ezintsha, izimakethe ebesingakaze sizicabange phambilini kanye nalezo ezisazofika, njengesevisi yokusakaza ividiyo lapho inkampani ibisebenza khona isikhathi esingaphezu konyaka.
Ukunweba inani lezinsizakalo ezinikezayo, ngaphezu kokwazi indlela yokuzivumelanisa nemakethe yezingcingo ngokukhulisa usayizi wesibuko samatheminali ayo, kuvumele inkampani eminyakeni yamuva ube yinkampani ebaluleke kakhulu emhlabeni, isihloko asiphethe kulezi eziyisithupha ezedlule waphinde wasiqinisekisa.
Ngokusho kwenkampani ye-Interbrand, i-Apple ibeka phezulu ezinkampanini ezibaluleke kakhulu emhlabeni ngonyaka wesithupha olandelanayo, ngenhla kwe-Google, i-Amazon, iMicrosoft neCoca-Cola. Ukulingana komkhiqizo wakwa-Apple kukhuphuke ngo-15% uma kuqhathaniswa nonyaka odlule, kusuka ku- $ 184.1 billion ngo-2017 kuya ku- $ 214.5 billion kulo nyaka.
Esikhundleni sesibili, sithole i-google enenani lamadola ayizigidi eziyizinkulungwane eziyi-155, i-Amazon inezigidigidi eziyi-100 zamaRandi, iMicrosoft inezigidi ezingama-92 zamaRandi neCoca Cola ivale ama-5 aphezulu ngenani lama-dollar ayizigidi eziyizinkulungwane ezingama-66.
I-Apple ne-Google basezikhundleni ezimbili eziphezulu njengoba kwakunjalo ngonyaka odlule. I-Amazon, ngokwengxenye yayo, ukhuphuke ngokukleliswa kusuka endaweni yesihlanu kuya kweyesithathu, inkampani ekhule ngonyaka owodwa nje ngama-56%, ehola ukuhlukaniswa ngokukhula okuphezulu kakhulu kusukela ngonyaka odlule. Inkampani yesibili ekhule kakhulu ngonyaka owedlule yiNetflix, inyuke ngo-45%, yalandelwa iGucci ngo-30%, iSaleforce.com yona yaba ngu-23% kwathi uLouis Vuitton yona yaba ngu-23%.
Ohlwini lwezinkampani eziyi-100 ezibaluleke kakhulu emhlabeni, sithola, phakathi kwabanye, I-Samsung isendaweni yesithupha, I-Facebook isendaweni 66, iNetflix kusikhundla esingu-92 ne-Spotify kusikhundla esingu-XNUMX.
para nquma inani lomkhiqizo, i-analytics firm Interbrand ibheka ukusebenza kwezezimali kwemikhiqizo nezinsizakalo zomkhiqizo, indima edlalwa ngumkhiqizo ekuthathweni kwezinqumo, amandla okuncintisana komkhiqizo, ikhono lawo lokwenza ukwethembeka nokusimama komkhiqizo. ikusasa.