Kusukela namuhla, ngoLwesihlanu, lonke ikhathalogu likaTaylor Swift lizophinda litholakale kuzo zonke izinsizakalo zomculo ezisakazwayo, ngaphezu kokuqhubeka ngokusobala ku-Apple Music, lapho ikhathalogu yayo yonke ibikade ikhona eminyakeni emibili edlule. Ngemuva kwalesi simemezelo i-Apple ilahlekelwa ngomunye wabaculi ababaluleke kakhulu enikele ngabo ekwenzeni insiza yomculo wokusakaza kubo bonke abasebenzisi bayo. Kumele kukhunjulwe ukuthi uTaylor Swift ubonakale kuningi lezikhangiso ezihlobene ne-Apple Music, waba nguyena ophambili inxusa lenkonzo yokusakaza umculo yakwa-Apple.
Lesi simemezelo sihambisana nokumenyezelwa kokuthengiswa kwe-albhamu kaTaylor Sift yango-1989, i-albhamu esidayise amakhophi ayizigidi eziyi-10 emhlabeni wonke futhi esefinyelele ezingomeni eziyizigidi eziyi-100 ezithengisiwe. Ukuqala namuhla, yonke i-discography yalo mculi izoqala ukutholakala kuzo zonke izinsiza zomculo ezisakazwayo ezifana ne-Amazon Music, iTidal, iPandora neSpotify, umholi womhlaba kulo mkhakha onababhalisile abangaphezu kwezigidi ezingama-50. Ngokwezibalo zakamuva ezimenyezelwe yi-Apple, insiza yomculo yokusakaza yakwa-Apple inababhalisile abayizigidi ezingama-27.
Lo mculi uthole udumo ngo-2014 lapho esusa yonke ikhathalogi yakhe kwaSpotify (nakwezinye izinsizakalo zomculo ezisakazwayo), ethi inkampani yaseSweden kufanele ikhawulele ukudlala kubasebenzisi abakhokhelwayo, into ebilokhu isezindebeni zomkhakha kodwa okwamanje ayikatholi indlela engcono yokwenza. UTaylor Swift naye uphume wamelana ne-Apple Music, ngenkathi inkampani imemezela ukuthi ngesikhathi sokuqala kwezinyanga ezintathu samahhala (isikhathi esingasatholakali) lokho uzokhokha imali ephansi kunalokho okuvunyelwene ngakho. Kepha sonke sikwazile ukuqinisekisa, kubonakala sengathi le ndlela bekuyindlela yezohwebo ezobe ingenise umculi ngemali engenayo futhi isize i-Apple ukuthi ikhulise inani lababhalisile ngokushesha esikhathini esingaphansi kweminyaka emibili.
