Kwakungenye yeziphambeko zesizukulwane sesine i-Apple TV lapho yethulwa cishe eminyakeni emibili eyedlule: ukungabikho kwe-4K. Isinqumo senkampani sokungalusekeli lolu hlobo lokuqukethwe besidingidwa kabanzi ezinkundleni zokuxhumana nakuma-social network, yize bekungekho okuningi okuqukethwe okwamanje, kwase kunamadivayisi amaningi namathelevishini emakethe ayesekela.
Lapho i-Apple TV ihlose ukuvuselelwa, sekuvele izimpawu zokuthi i-Apple ingafaka ukwesekwa kwe-movie ye-4K ne-HDR. Kutholwe ngumfundi weMacRumors okuthi emlandweni wakhe wokuthenga we-iTunes abone ukuthi kanjani Amanye ama-movie athengiwe abhalwe ukuthi "4K HDR" eceleni kwawo..
Ama-movie athengwa kuma-iTunes noma aqashiwe asabonwa kuphela nge-SD noma i-HD, kepha kumlando wokuthenga amanye akhombisa ikhwalithi ye-4K HDR, yize kuyinto ebukeka isisesigabeni sokuqala kakhulu, ngoba amanye ama-movie aqashwe e-US analesi sikhombi ngenkathi kwamanye amazwe evela njenge-HD kuphela. Ngokubheka ukuthi i-Apple TV 4 yamanje isekela kuphela i-FullHD, lokhu okuqukethwe okusha kukhomba kumodeli entsha ezokwethulwa mhlawumbe ngaphambi kokuphela konyaka.
Kokugcina iWWDC 2017 i-Apple imemezele i-tvOS 11 ngezindaba ezimbalwa, kepha ngokufakwa kwe-Amazon Prime Video. Kungenzeka ukuthi i-Apple ilinde ukwethula imodeli entsha ye-4K ukusitshela izindaba ezithokozisayo nge-tvOS 11, uhlelo lokusebenza olukhombise ushintsho oluncane engqungqutheleni yokugcina yonjiniyela. Futhi njengoba sikutshele ngolunye usuku, i-Apple TV isiqala ukusala ngemuva komncintiswano futhi izodinga ukulungiswa okukhulu ukuze ikwazi ukubhekana namadivayisi afanayo aqala ukugcwala emakethe ngamanani ancintisanayo.