Lokhu akwenzekanga ngemisebenzi, i-iPhone encane iyathengiswa, ukuphela kuka-Apple. Kodwa-ke, ngaphesheya kwebha, kwenzeka izinto ezihlukile. Kulokhu sibuyela esimemezelweni sazo zonke izinyanga ezintathu, futhi ukuthi i-Apple iphinde ibe yinkampani ebaluleke kakhulu emhlabeni, futhi. Ngaphandle kokubikezela "kwabahlaziyi", sithola ukuthi i-Apple isikhulile futhi, mhlawumbe hhayi njengoba yayenza kwezinye izikhathi, kepha iyaqhubeka nokukhula emasontweni ambalwa ngemuva kokwethulwa kwe-iPhone 7, idivaysi ngokungangabazeki ezoba yithengisa kakhulu ngenkathi kaKhisimusi, ngaphandle kwezinkinga zesitoko esihluphekayo.
I-Apple ikhule ngo-5%, yafika kuma-dollar ayi-178,1 billion. Okwamanje, iGoogle isala ngemuva, yize abalandeli bayo bebephakeme ngokusobala, ama-11% kuya ku-133,2 billion dollars.
I-Apple ikhombisile ukuthi ingalithuthukisa kanjani inani le-ecosystem. Abahlaziyi bayavuma ukuthi imikhiqizo ye-Apple ingaphezulu komncintiswano. Eqinisweni, okwenza amadivayisi we-Apple akhetheke kakhulu ukuhlanganiswa phakathi kwamamodeli ahlukene amadivayisi. Isoftware, ihadiwe kanye namaphuzu okuxhuma phakathi kwawo kubenza babe bakhulu, akukhona ngokwakhiwa kuphela. Izinga lokusebenzisana phakathi kwamadivayisi livumela isimo se-Apple futhi lidala izinkinga ezimbalwa kunanoma iyiphi enye ingxenyekazi. I-Apple ingumholi ekubumbaneni kwazo zonke izinhloso nezinhloso.
Kodwa-ke, lokhu akwenzi ukuthi i-Apple ibekhona ohlwini lwezinkampani ezikhule kakhulu kulo nyaka, uhlu oluthi iphethe i-Facebook ngama-48%, yandulelwe yi-Amazon eno-33% ne-LEGO eno-22%. I-Google ikhona ohlwini, ngenxa ye-11% yayo, yize izinwele. Okwamanje, i-Apple ibhekene nalokho uMongameli wangaphambilini waseSpain angakuchaza njengokukhula kancane.