Uma kungenzeka noma ngubani abe nokungabaza ngentshisekelo ekhulayo ye-Apple ezinsizakalweni zevidiyo, ngemuva kokwethulwa kwe-Apple TV 4k kanye namahemuhemu aqhubekayo mayelana nokutshalwa kwezimali ehlela ukukwenza ngonyaka olandelayo futhi lokho kungamaphesenti ayizigidi eziyizinkulungwane, abafana be-cupertino Bangezelele isikhathi sokuqasha sama-movie abasinika wona nge-iTunes uma sesiqale ukukhiqiza kabusha.
NgoMashi odlule, i-Apple yethule inketho entsha ekuvumela ukuthi uqashe i-movie kudivayisi yakho futhi uyijabulele kunoma iyiphi enye, inketho ebingatholakali ngokungaqondakali kuze kube manje. Kusukela ezinsukwini ezimbalwa ezedlule, lapho siqasha i-movie ku-iTunes esikhundleni sokuba namahora angama-24 ukuyibuka ngokugcwele, isikhathi sandiswa kuze kube ngu-48.
I-Apple isimemezele lolu shintsho olusha ngamanothi wokusekelwa asanda kuvuselelwa mayelana ne-iTunes Store. Uma uqasha i-movie kepha ungahleleli ukuyibuka ngokushesha, i-Apple isivumela ukuthi sigcine ukuqasha izinsuku ezingama-30 ezizayo, kepha lapho ukudlala kuqala, leli gama lincishiselwa emahoreni angama-48, emva kwalokho kuzofanele sikhokhe futhi uma singazange sibe nethuba lokuyibona ngokuphelele.
Kukhona abantu abaningi ithola ukuthi isigaba se-iTunes Movies asenzi mqondo emakethe yanamuhla yokusakazwa kwezinsizakalo zevidiyo, kepha khumbula ukuthi okuqukethwe kwehlukile, ngoba zombili i-Netflix ne-HBO nazo zonke ezinye izinsizakalo zisinikeza ama-movie asemakethe isikhathi esingaphezu kweminyaka emibili, kuyilapho ama-iTunes Movie esebenza njengesitolo sevidiyo sempilo yonke, lapho amafilimu ayatholakala ezinyangeni ezimbili noma ezintathu ngemuva kokukhishwa kwabo kumatiyetha, ezimweni eziningi ngaphambi kokukhishwa kwabo ku-Blu-ray, nalapho singathokozela khona okungeziwe okunikezwa yinguqulo kule fomethi.