Sekuyisikhathi kusukela I-Apple ayisebenzisi isiqubulo sayo esithi "Cabanga Okuhlukile". Yethulwe ngesikhangiso se-TV somzuzu owodwa ngo-1997, lapho i-Apple izama ukukholisa abantu ukuthi bathenge iMacintosh esikhundleni se-IBM PC, futhi ayikaze isetshenziswe kusukela ngo-2002. Ngesikhathi sokugcina u-Apple wayesebenzisa i- "Think Different" yakhe njengo uphawu lokuhweba bekufanele lusekele i-iPod ekuthengisweni kwayo.
Kepha umnyango welungelo lobunikazi we U-Apple uphawula ukuthi inkampani isandisile isethulo njengophawu lwaseYurophu ukumboza izinhlobo eziyisikhombisa ezintsha zemikhiqizo.
I-Apple ivuselele amalungelo omugqa wethegi “Cabanga Ehlukile” futhi iwukhulise kakhulu umugqa wethegi wemikhiqizo yayo emisha. Isiqubulo manje sesimboza i-Apple Watch (izinsimbi zokulingisa izinkanyezi nezokulandelana kwezinto; amawashi), i-Apple Pay (izinsizakalo zezezimali); I-Apple Pencil, i-iPad (amakhompyutha, isitayela), imidlalo, ukuphathwa kwebhizinisi, izinsizakalo zokubhaliselwe, ezokuxhumana ngocingo, ukusakaza, umculo, ithelevishini, izinsizakalo zemfundo kanye neSiri (ukugcinwa kwesoftware ephathelene nomkhakha wolimi lwemvelo, inkulumo, ulimi, ukuqashelwa kwenkulumo nokukhuluma Ukuqaphela -impression).
Njengoba i-Apple Kit iyinsizakalo eyinhloko namuhla, kunzima ukubona ukuthi inkampani ingawusebenzisa kanjani umugqa wethegi kulezi zinsuku, ngakho-ke kungenzeka vele ube yisinyathelo sokuzivikela ukuvimbela abanye ukuthi bangakwenzi (ilungelo lobunikazi bese usebenzisa isiqubulo)njengoba kuyingxenye ebalulekile yomlando we-Apple.
Ezentengiso ze-TV ezasakazwa ngo-1997 ilandiswa nguRichard Dreyfuss noSteve Jobs, ngemuva kokulandisa inguqulo yangaphambilini ngaphambi kokuthatha isinqumo "kuwumbono omubi."
I-Apple ihloniphe le nkulumo ngezindlela ezahlukahlukene eminyakeni yamuva, okwakamuva emisebenzini ye-Swift.
Ungabona ividiyo elandiswa nguSteve Jobs ngezansi: