I-Apple njengamanje isenkathini yokwandiswa kwezitolo zayo ebaluleke kakhulu. Sithola ukuthi sekuvele kunezikhungo eziningana ezihleliwe zombili eParis naseScotland, futhi ngaphezu kwalokho, ukunwetshwa kwesitolo saseSan Francisco sekuzophothulwa, ukuvulwa kwaso kuhlelelwe isonto elizayo, esinye sezitolo eziyizimpawu. Kepha asikho esifana ne-Apple Store ku-5th Avenue, lesi sitolo saseNew York yisona esithandwa kakhulu kuzo zonke izitolo zakwa-Apple, ngakho-ke besicabanga ukuthi ukubhekwa kwaso njengengcwele kungavimbela ukulungiswa kwaso, kodwa akunjalo, i-Apple isivele ihlelaUkunwetshwa kwe-Apple Store ku-5th Avenue, ukuze uthole okuningi komunye wemibukiso yayo emikhulu yomhlaba.
Ngaphandle kokuthi ukufakwa kwezitolo ezintathu e-India obekuhlelelwe lo nyaka, kanye naleyo ese-Champs-Élysées, nayo ehlelelwe lo nyaka, kumele umdlalo omkhulu, i-Apple ayiyeki ukuthuthukisa nokwandisa i-Apple Store yayo, isanda kushiya ukunwetshwa kweSan Francisco futhi manje ifuna ukungena kokuncane kunaleyo eseNew York, okuyisifanekiselo nokubaluleke kakhulu kwe-Apple Store yayo. Ngokusho kwakhe New York PostLokhu kunwetshwa kungenxa yokuthi i-Apple ibheka ukuthi isikhangiso sayo esibaluleke kakhulu lesi yi-Apple Store, ngoba iNew York ingelinye lamadolobha anezivakashi emhlabeni, futhi lo mbukiso ubonwa yizigidi zabantu ngenyanga.
Ngasemuva kwesakhiwo iGeneral Motors, ngakho-ke kuzofanele bavumelane, ikakhulukazi uma bezungeze u- $ 3.000 ngemitha-skwele endaweni. Akuyona i-Apple kuphela enesithakazelo kule ndawo, inkampani yezindwangu yezemidlalo ethandwa kakhulu, iNike, nayo ifuna ukusungula isikhala kule ndawo ukuze izibonise emhlabeni ngendlela elula futhi ebiza kakhulu.