Lapho uSteve Jobs ebuyela e-Apple ngo-1997, into yokuqala ayenza ukudala i-catchphrase edumile sonke esiyaziyo. Ingabe mayelana Cabanga ngokuhlukile, amagama amabili abeyimpendulo kumnyakazo we-IBM othi “Cabanga”, ohumusha ngeSpanishi ngokuthi "ucabanga" futhi "ucabanga ngokuhlukile". Sekuyiminyaka eminingi kusukela u-Apple agcina ukusebenzisa i-catchphrase yakhe edumile, ngenkathi eyenzela ukwethulwa kwe-iMac G4 ngo-2002, kepha i-Apple ayifuni lo mbono kaSteve Jobs ugcine ukhohliwe futhi uzoyibuyekeza okokuqala. kusukela ngo-2009 nge patent entsha e-European Patent kanye ne-Trademark Office.
I-Apple yandise i- «entshaamakilasi aphesheya»Kusukela kumaki elilodwa kuya kwayisishiyagalombili. Manje usuyakwazi Cabanga ngokuhlukile ne-Apple Watch, ne-Apple Pay, ne-Apple Pencil, ne-iPad, ne-Siri kanye, nemidlalo, nokuphathwa kwebhizinisi, nezinsizakalo zokubhalisa (njenge-Apple Music), ezokuxhumana ngocingo, okuqukethwe okusakazwayo, umculo nezinsizakalo zemfundo. Woza, cishe kuzo zonke izimakethe lapho kusebenza khona.
Cabanga ngokuhlukile namanje phakathi kwezinhlelo zika-Apple
Lokhu kungasho ukuthi i-Apple ihlose ukwethula izikhangiso ezintsha ngesiqubulo esidumile, kepha kubonakala kungenakwenzeka. Kulula ukukucabanga lokho ngifuna ukuqhubeka nokuvikela isiqubulo edume kakhulu ngomkhiqizo futhi, ikakhulukazi, ake sibone ezinye izithombe noma amaphosta lapho ihambisana khona namadivayisi amasha, kepha futhi kuyinto enzima ukuyicabanga namuhla.
Lapho kusetshenziswa isiqubulo Cabanga ngokuhlukile Ngokokuqala ngqa, i-Apple yayisesimweni esihluke kakhulu, lapho inkampani yeCupertino wenza okungatheni ngaphandle kwamakhompyutha futhi isikhundla sayo kuleyo makethe cishe sasiyinsalela emhlabeni wonke. Ngo-2016, ama-Apple computer yiwona kuphela aqhubeka nokwengeza ukuthengisa kwawo unyaka nonyaka futhi, ngaphezu kwalokho, lokho akuyona imakethe yawo enkulu, okwamanje okwamadivayisi eselula.
Uyibona kanjani? Ungathanda ukuthi i-Apple ibuyise isiqubulo Cabanga ngokuhlukile wokukhangisa namuhla?