Uma wake waya esitolo sangempela se-Apple, uzobe uqaphele ukuthi ifilosofi yabo nendlela abaphatha ngayo amakhasimende abo ikhethekile. Ngaphezu kwamadivayisi, labo abavela eCupertino bafuna ukusinikeza okuhlangenwe nakho futhi enye indlela yokufeza lokhu ukuthi izitolo zabo ziyeke ukuba yizitolo ezijwayelekile, okuthile asebesithathe isinyathelo esisha: susa igama "Isitolo" kunanamuhla besazi njenge-Apple Stores.
Ushintsho selufikile kwa-Apple Stores online, ngakho-ke kuzofanele siqale ukujwayela mane ubabize nge- "Apple" kulandele igama lesitolo okukhulunywa ngaso. Endabeni yewebhusayithi yaseSpain, igama layo elisha lithi «I-Apple (Spain)«. Ngendlela efanayo, bazobiza izitolo zomzimba, babe, ngokwesibonelo, "Apple Puerta del Sol", "Apple Xanadú" noma "Apple La Maquinista".
Ama-Apple Stores aqanjwa kabusha ngokuthi yi-Apple kuphela
Ushintsho lwaqala ukwenzeka ngemuva kokuvulwa kwezitolo zokugcina ze-Apple, njengaleyo ese-Union Square eSan Francisco. Kusukela ekuqaleni, leso Sitolo se-Apple sasibizwa nge-Apple Union Square futhi ngemuva nje kokuba beqale ukubuyekeza amakhasi e-web azo zonke izitolo zabo ukuqeda igama elithi Store. Ngaphambi kokwenza ushintsho, i-Apple ithumele isekhula kubasebenzi ukuthi imemezele ukuthi igama elithi Store lizonyamalala ezitolo zalo ezingokomzimba neziku-inthanethi. Kuleyo setyhula, u-Apple wathi ushintsho luzohamba kancane, kepha ngalesi sikhathi sesivele sibona ukuthi iningi lama-Apple Stores online selivele lisibonile isibongo sabo siwa.
Inhloso ka-Apple ibonakala icacile, ukuthi amakhasimende awagcini nje angene esitolo. Okungacaci kangako ukuthi abezindaba abakhethekile emikhiqizweni yama-apula bazobhekisa kanjani ezitolo zakwa-Apple, manje njengoba kungasadingeki ukuthi kufakwe igama elithi isitolo esiNgisini.
Ngiya e-Apple. (Akukho okupholile)