Imakethe yomhlaba yamaphilisi iya ngokuya yehla. Lokhu kuyiqiniso elidonse isikhathi esingaphezu kweminyaka emibili futhi okungabonakali kuphendukela kolunye uhlangothi, okungenani hhayi esikhathini esizayo esiseduze.
Bonke abakhiqizi, ngaphandle kwe-Amazon ne-Huawei kuphela, babone ukwehla kwabo kokuthengiswa kwamathebulethi ngonyaka. Futhi ngenkathi i-Apple ye-Apple ingashiywanga ngaphandle kwalo mkhuba, isengaziqhenya ngokuhola ukuthengisa.
I-iPad ihola imakethe yethebhulethi yomhlaba wonke, kepha ngama-nuances
Imakethe yamathebulethi, njengemakethe yama-smartwatches, isezindongeni. Ngaphandle komehluko omkhulu, bobabili babhekana nesikhathi sokuqhuma, ngisho nokuqhuma, ngemuva kwalokho ukuthengisa kwaqala ukwehla. Izimbangela, ngezizathu ezisobala, zehlukile. Endabeni yamathebulethi, mhlawumbe kungukudumala kwabasebenzisi ngokungatholi okusetshenziswayo okufiselekayo kubo. Lokho kuthembisa ukuthi bangangena esikhundleni se-PC kubonakala kungafiki futhi kusebenza, bahlala njengamadivayisi wokusetshenziswa kokuqukethwe ezimweni eziningi.
Umbiko wakamuva olungiselelwe inkampani ebonisana ne-IDC ngokuthengiswa kwamathebhulethi emhlabeni wonke uveza lokho, nakuba le makethe iqhubeka nokwehla ngo-14,7% kuqhathaniswa nonyaka odlule, I-Apple isalokhu ingumholi ofanayo, futhi yandisa inzuzo yayo ngaphezu komncintiswano. Lokhu empeleni kungenxa yokufunda okungaba mibili kwemiphumela:
- Ukufundwa okuhle: I-Apple ithengise amayunithi amaningi we-iPad kunabancintisana nabo.
- Ukufundwa okungekuhle: I-Apple iwele ngaphansi kwabancintisana nayo (nayo enasohlangothini lwayo oluhle)
Impela, ngoba Yize i-Apple igcina ubuholi emakethe yethebhulethi yomhlaba, iqiniso ukuthi ukuthengiswa kwayo nakho kwehlile. Ngokuqondile, kwikota yesithathu ka-2016 I-Apple ithengise amayunithi we-iPad angaba ngu-600.000 kunangesikhathi esifanayo sonyaka odlule, sisuka kumayunithi ayisigidi esingu-9,6 saya ezigidini eziyi-9,3. Lokhu, kumanani wonyaka, kusho ukwehla kuka-6,2%.
Okwesibili Samsung, imbangi yayo enkulu, eye yabhekana nokuwa okukhulu kusuka kumathebulethi ayisigidi esingu-8,1 athengiswe kwikota yesithathu yonyaka ka-2015 kuya ku-6,5 million ngesikhathi esifanayo sika-2016. Lokhu kusho ukuthi iSouth Korea iphindwe kathathu ukuwa kwaminyaka yonke kwe-iPad ye-Apple eno-19,3% Ngaphansi.
Ukukhula okukhulu kakhulu kutholwa yi-Amazon okuthi onyakeni owodwa ikhuphule ukuthengiswa kwayo kwamathebulethi ngama-319,9%, noma kunjalo, izibalo zokuqala eziphansi (amayunithi ayisigidi esingu-0,8 athengiswe kwikota yesithathu yonyaka wezi-2015) ayinika kuphela i-1,5% share market yamanje.
Indawo yesine ngeye- Lenovo ukuthi, njengo-Apple noSamsun, nabo babhekane nokwehla konyaka, kulokhu, kube yi-10,8%, ishiya isabelo sayo semakethe singama-6,0% emhlabeni jikelele.
Ekugcineni, Huawei Iphethe isikhundla sesihlanu ngokukhula kwaminyaka yonke kwama-28,4% kanye nokubamba iqhaza emakethe yomhlaba yamaphilisi angama-3,7%.
Futhi siyini isimo ngaphakathi kwebanga le-iPad?
Ngobubanzi be-iPad kunokuphikisana okubonakalayo ebesivele sikubonile ngekota edlule. Yize ukuthengiswa kwe- iPad Pro bavumele ukukhulisa inzuzo emndenini we-iPad ngenxa, ngokuyisisekelo, kuya kumanani abo aphezulu, lo mbiko we-IDC ukhombisa lokho Ukuthunyelwa okuncane kwe-iPad Air ne-iPad kube cishe izingxenye ezimbili kwezintathu zesamba ngekota yesine yezimali.
Ngalesi sici kuyadingeka ukuveza ukuthi akuyona idatha esemthethweni ngoba i-Apple ayikunciphisi ukuthengiswa kwe-iPad, kepha kunalokho inikezela ngemininingwane iyonke imodeli ezidayiswayo.
Ngabe i-Apple kufanele ijabule ngalezi zibalo?
Impendulo yalo mbuzo inzima. Ngokusobala kuyimpumelelo ukugcina ubuholi bemakethe ebikade yehla iminyakaKanye nokuthi ukuthengiswa kwe-iPad kwehla kancane kunokuthengisa komncintiswano, okuvumela ukukhuphuka kwamabanga. Kepha ngaphandle kokungabaza, iqiniso ukuthi ukuthengisa kuyaqhubeka nokuwa nokuthi ngenxa yalokho, bobabili i-Apple futhi, ngokujwayelekile, bonke abanye abakhiqizi, abakwazanga, noma abakwazanga, ukukholisa umthengi ngokubaluleka yomkhiqizo onjenge-tablet.