Njengoba kubikwe iThe New York Times, U-Apple ubambe umhlangano ngenyanga edlule nabameleli be-iTunes podcasters ukuzama ukuthola isisombululo kuzikhalazo lo mphakathi omncane onazo. Lo mhlangano ububanjelwe emahhovisi akwa-Apple's Cupertino futhi banikezwe ithuba lokuveza izikhalazo zabo, ukungabaza neziphakamiso zabo kubasebenzi benkampani.
Ngokusho kwephephandaba, iningi labadlali be-podcast lizwakalise ukungakhululeki kwabo ngokungabi nethuba lokuthola imali ngohlobo oluthile lokubhaliselwe nge-iTunes. Ayikho indlela yokuthola imali ngoba ayikho indlela yokwazi ukuthi iziphi izilaleli zokuqoshwa ngokusebenzisa i-iTunes noma ngabe i-Apple inokufinyelela kuleyo datha.
Enye inkinga eshiwo ngabakwa-podcasters yimbalwa, ingasaphathwa eyokuthi akunalutho, amathuba ukwabelana okuqoshiwe nge-iTunes. Kepha lokhu kuvamile kuzo zonke izinsizakalo inkampani esinikeza zona, lapho izinkinobho zemithombo yezokuxhumana zibonakala ngokungabikho kwazo. Esinye isikhalazo ngukuthi ama-podcasters anqunyelwe ukubhekana nomsebenzi oyedwa enkampanini noma nini lapho benombuzo noma inkinga ngokuqoshwa kwabo.
Njengenjwayelo, u-Apple akathembisanga ukuthuthuka kwabapodcasters abayi-7 abafike ezinsizweni zabafana baseCupertino, yize bekungabasebenzi abaphethe lesi sigaba abafuna ukubamba lowo mhlangano. U-Eddy Cue, inhloko yale nkonzo, akazange abe khona emhlanganweni, kodwa abasebenzi benkampani ababambe umhlangano kamuva bazisa uCue kuzo zonke izihloko obekukhulunywe ngazo ngasese. Njengoba uCue ephawulile ezitatimendeni ezalandela zeThe New York Times:
Sinabantu abaningi abasebenza kwi-podcasting, kufaka phakathi onjiniyela, abahleli, nezinhlelo. Ama-podcast anesikhala esigodliwe e-Apple.
Kusazobonwa ukuthi yikuphi ukuthuthuka izosebenzisa i-Apple lapho kudalulwa khona ama-podcasters abebehambele umhlangano. Mhlawumbe ngokwethulwa kwe-iOS 10, i-Apple isilungiselele okuthile okusha kithi abazinikele kwi-podcasting.
