Lezi akuzona izibalo zenkampani ezisemthethweni kepha zithembekile impela njengoba i-Apple iqhubeka nokuhola imakethe yemikhiqizo ephathekayo, ngokusho kombiko wakamuva okhonjiswe yi-IDC. Kulokhu, inkampani yaseCupertino izuzile thengisa amayunithi ayizigidi ezingama-21,2 kwemikhiqizo ebizwa ngokuthi "okugqokekayo" noma "izincwadi zokubhalela" kufaka phakathi i-AirPods, i-Apple Watch, ama-headphone we-Beats, njalonjalo.
Ngalesi sizathu nokuqhathanisa idatha nesikhathi esifanayo ngonyaka odlule, inkampani ikhule ngamayunithi ayizigidi eziyi-13,3 noma yikuphi okufanayo okungu-23,7% wesamba semakethe esiphelele salezi zinsiza, ngokukhula konyaka okungu-59.9% Ngokuqondakalayo le datha ivela kwikota yokuqala yonyaka yenkampani futhi sonke siyazi ukuthi bekungekho neze okuhle unyaka kunoma ngubani onesifo esiwumshayabhuqe se-COVID-19.
UJitesh Ubrani, oyinhloko yocwaningo kuma-IDC Mobile Device Trackers, uchaza ukuthi i-Apple ngokwengxenye yathandwa ngokwanda kwabantu abasebenza emakhaya, okungangabazeki ukuthi kungaba ukuphela kwephuzu elihle lakho konke okwenzekile, okungenani enkampanini. Futhi kufanele kukhunjulwe ukuthi lolu bhubhane luthinte ngqo ukukhiqizwa kwe-Apple kanye nokusebenza kwempahla eChina nakwamanye amazwe, ngakho-ke lokhu kungathinta imikhiqizo yesikhathi esizayo.
Okwamanje i-Apple iyaqhubeka nokuhola le makethe futhi ngezansi nje kwe-Apple kuvela okuhlaba umxhwele I-Xiaomi enamayunithi ayizigidi eziyi-10,1 athunyelwe kwikota yokuqala ka-2020, noma yini efanayo, isabelo semakethe esingu-14.0% kulesi sikhathi. Ngokuvamile, ukuthunyelwa kukhulile uma kuqhathaniswa nesikhathi esedlule futhi njengoba sisho ukuthi ngokwengxenye sibonga ukusebenza ngocingo kwezigidi zabantu ababephoqeleke ngokwengxenye ukuvuselela noma ukuthenga imikhiqizo emisha ukwenza le misebenzi. Ukuphela kwencwadi enhle i-Apple engayithola kukho konke lokhu.