Esikhathini samanje sebebaningi abantu ababeka eceleni iphepha, omagazini noma amaphephandaba ukushintshela embhalweni wedijithali. Lokhu ini akuyona into esingathi iyanwetshwa ngo-100%, kodwa kuyiqiniso ukuthi kuyanda, futhi yingakho i-Apple, kanye nezinye izinkampani ezinkulu benesifiso sokuthenga le midiya.
Kulokhu kunjalo ukuthengwa kweTexture, isevisi yokubhalisela omagazini bedijithali enamakhophi angaphezu kwama-200 kukhathalogi yayo, kufaka phakathi omagazini abahamba phambili abavela kubashicileli abaphambili emhlabeni. Imidiya yedijithali iyanda futhi isipiliyoni emkhakheni walolu hlobo lwamakhophi okubhalisile singaba yinto enhle ku-Apple, okungenani yilokho abafuna sikubone kusuka enkampanini yeCupertino.
Lezi zindaba zitshelwa kahle kakhulu yi-Apple eno-Eddy Cue, Iphini likamongameli omkhulu we-Apple Software and Services ku-helm. Kunengqondo ukucabanga ukuthi lolu hlobo lwemidiya lwedijithali luya phansi, kepha akulona iqiniso ngokuphelele futhi ukuba nabo bonke lab 'omagazini kukhathalogi yakho kungathokozisa kakhulu izinsizakalo zokubhalisa. UCue ngokwakhe uchaza ekukhululweni kwabezindaba:
Silangazelele ukuthi iTexture ijoyine i-Apple ngekhathalogi yayo enhle yamamagazini evela kwamanye amaqembu aphambili okushicilela emhlabeni. Sizibophezele ebuntathelini obusezingeni eliphezulu obuvela emithonjeni ethembekile futhi sifuna ukuthi labomagazini baqhubeke nokushicilela izindaba ezithokozisayo nezenzelwe abafundi kahle.