Njengoba abaningi benu bazi, kwi-Intanethi kungenzeka ukubeka uchungechunge lwezixhumanisi ezivumela abasebenzisi ukuthi baqondise kabusha kokuqukethwe okuthile, ukuthenga okuku-inthanethi noma isoftware yokukhokha. Ukushintshanisa ngokushicilela lezi zixhumanisi, abasebenzisi abenza kanjalo bazothola inani elincane lokuthengiwe "njengokudluliselwa". Kodwa-ke, kubonakala sengathi i-Apple inentshisekelo encane kulolu hlobo lokuqukethwe, ngakho-ke yazise abasebenzisi ukuthi izonciphisa kakhulu iphesenti lekhomishini abazotholwa yilabo abaxhumana nabo ngakunye kokuthengiwe abakwenzayo Ukudluliselwa kwakho.
Ngakho-ke, kuze kube manje i-Apple ibikhokha amakhomishini ka-7% wengqikithi yokuthengiwe ngakunye kubasebenzisi ababebhalisele uhlelo lokuhambisana futhi bashicilela izixhumanisi zabo ngokudluliselwa. Kodwa-ke, konke lokhu kuzoshintsha kakhulu, njengoba le khomishini izokwehliswa ibe ngaphansi kwesigamu, yehle ibe ngu-2,5% ongenangqondo lokho kungasusa kwabaningi isifiso sokwenza lolu hlobo lomkhuba. Kuze kube manje lezi zinxusa zingaxhumanisa nokuqukethwe kwe-iTunes njengama-movie nomculo, kanye nezincwadi ezivela ku-iBook Store nezinhlelo zokusebenza ezivela ku-iOS App Store, ingasaphathwa eyokubhaliswa kwe-Apple Music.
Futhi-ke kuzoqhubeka kube njalo, uhlelo lokusebenzisana ngeke luthinteke ngokwezinsizakalo, kumane nje inani lemali abagqugquzeli noma ababambisene nabo abalitholayo lizokwehliswa kakhulu. Asazi imbangela eshukumise inkampani yaseCupertino ukuthi yenze lesi sinqumo, mhlawumbe bacabanga ukuthi badinga kancane kancane lolu hlobo lokuphakanyiswa, futhi ngukuthi uma kukhona okungashodi nhlobo i-Apple iyakhangisa. Noma kunjalo, abanye abasebenzisi abajwayelekile balesi simiso bazobona umholo wabo wehliswa ngesihluku. Futhi abachazanga ukuthi isilinganiso sizovuselelwa ngempela yini kubo bonke abaxhumana nabo, noma kuphela kulabo abajoyina kusukela manje kuqhubeke, sizokwandisa imininingwane ngokushesha lapho sesinayo.
Ngoba i-Apple izobe isithathe lokhu kuvukela umbuso, akusithetheleli isinqumo sabo, kuzoba ukuthi lokho abakufunayo ukwenza abaxhumana nabo abakhuthaze ukuwa kohlelo lokusebenza ukusenza singene kuphela esitolo sezinhlelo zokusebenza sifuna ukukhushulwa ngoba vele benze ukunyakaza okufanayo eminyakeni embalwa eyedlule lapho bengqongqoza uhlelo lokusebenza oluthuthukisiwe lohlelo lokusebenza kungenzeka ukuthi lunesizathu esifanayo ngoba ngemali akuyona, banemali eningi ongacishe uthenge ingxenye enhle ye-United States