I-Apple, njengezinye izinkampani zobuchwepheshe ibilokhu ibonakala ngokuzama ukusebenzisana nabezindaba bayo, ngaso sonke isikhathi lapho kwenzeka inhlekelele ethile yemvelo. Imvamisa i-Apple inika amandla ikhasi lokunikela ku-iTunes ukuze abasebenzisi bakwazi ukusebenzisana nesiphambano esibomvu, iMicrosoft ivame ukunikela ngenkonzo yayo yokushayela i-Skype mahhala ukuze labo abathintekile bakwazi ukuxhumana nezihlobo zabo futhi ne-Google isebenzisane ukwenza lula ukuthi abantu bomndeni ofanayo bakwazi ukuthintwa ngokushesha nge-Google Person Finder.
Izikhukhula neziphepho ezicekela phansi izifunda ezahlukahlukene zaseChina, sezivele kubangele ukufa kwabantu abangaphezu kwama-200 ngenkathi abangaphezu kwezigidi ezingama-33 bethintekile Ezifundeni ezingaphezu kuka-500 ezithintekile, lapho kudilike khona izindlu ezingaphezu kwama-56.000, amahektha amaningi alinyiwe akhukhulwe amanzi futhi nengqalasizinda enkulu nayo ithintekile. Ngokusho kwehhovisi lokulawula okwamanje elilawula le nhlekelele eChina, ukulahleka komnotho kungaba ngaphezu kwama-euro ayizigidi ezingama-7.000.
Ekuzibophezeleni kwayo ukuzama ukusebenzisana ngangokunokwenzeka, i-Apple isanda kumemezela lokho unikele ngesigidi esisodwa samadola kunhlangano engekho ngaphansi kukahulumeni iChina Foundation for Poverty Alleviation, isisekelo esivele siphethe ukusiza ingxenye enkulu yalabo abathintwe yizikhukhula izwe elihlupheke kulo iminyaka eminingana. Ngaphezu kwalokho, uTim Cook ubuye wakhombisa ukuxhasa kwakhe wonke amadolobha athintekayo:
Imicabango yethu ikubo bonke labo abathintwe yizikhukhula eziseduze noMfula iYangtze.
Yize isigidi samadola singabonakala sincane kakhulu uma siqhathaniswa nazo zonke izigidi ezenziwa yinkampani minyaka yonke, khumbula lokho Yiyo kuphela inkampani, okungenani okwamanje, enikeza ukusekelwa kwezomnotho esifundeni.