USiri usengumsizi obonakalayo onolimi oluthi "lwe-robotic", yize ku-iOS 10 kube nokuthuthuka okuncane okusenze sacabanga ukuthi i-Apple ibisebenza kanzima kuyo, iqiniso ukuthi namanje ayinikezi okuningi "cishe. Ngakolunye uhlangothi, iGoogle ngomsizi wayo weGoogle izuze amazinga aphezulu emvelo lapho i-Apple izoba nobunzima bokufinyelela khona. Ngokwemininingwane yakamuva, U-Apple usebenza ngasese ehhovisi eCambridge (UK) ukuthola uSiri ukuthi aphathe ulimi olungokwemvelo kakhulu ukwedlula okwakho njengamanje.
Izimbangela zokuvuza kube, cishe njalo, ngabafana abavela I-Business Insider, asebekwazi ukuthi kukhona ihhovisi eliyimfihlo eCambridge. Leli hhovisi eliyimfihlo linabasebenzi abangaphansi kwamashumi amathathu, iningi labo livela enkampanini I-VocalIQ, esanda kutholwa yi-Apple (ikakhulukazi ngo-2015) ngenani elingacabangi lama-dollar ayizigidi eziyi-100. Le nkampani esishilo ukuthi iyisiqalo esizinikezele ezinhlelweni zokubonwa kwezwi.
Kubukeka kunjalo I-Apple ihlose ukufaka obunye ubuchwepheshe be- I-VocalIQ kuSiri, futhi ngalokhu uthathe isinqumo sokuthi abasebenzi benkampani baqhubeke nokusebenza ngokubambisana, okubanikeze umphumela omuhle kangaka. Esikwaziyo ukuthi kungani bathole ihhovisi eliyimfihlo, esikhundleni sokufaka abasebenzi abasha kunoma yiziphi izakhiwo ezikhona. Kodwa-ke, kungenzeka ukuthi balinde ukuthuthela esikhungweni esisha i-Apple esivuselela eLondon, esinye sezikhungo zezinzwa zesikhathi esizayo senkampani.
Le mpi phakathi kwe-Amazon, iGoogle ne-Apple yokuqashelwa kwezwi nabasizi ababonakalayo ibonakala iqale nje. Ngeshwa, akuyona ubuchwepheshe abasebenzisi abasebenzisa kakhulu isikhathi esiningi.