I-Uber ihlala ihileleke empikiswaneni ngasizathu simbe. Ngezinga elikhulu lapho sikhuluma ngale nsizakalo ethokozisayo ukusuka kwenye indawo uye kwenye emadolobheni amakhulu babelana ngemoto, kuhlala kukhona abantu, amaqembu noma izinhlangano eziphikisana nayo kulokhu Isikhulu sakwa-Apple uqobo sisongele u-Uber ukuthi asuse isicelo ku-App Store ngesizathu esikhohlisayo mayelana nobumfihlo bomsebenzisi ngamunye owake wasebenzisa uhlelo lokusebenza ku-iPhone. Ngalo mqondo, uTravis Kalanick uphendule ngenkani ngokuxwayisa ukuthi abakwenzayo bekuvimbela abashayeli babo ukuthi bangabaklolodeli, inkinga ethize eyinkimbinkimbi ukuphatha efinyelele kakhulu futhi i-Apple icishe yalususa uhlelo lokusebenza esitolo sayo.
Ngokusobala i-Apple ithole ukuthi i-Uber ibikhomba i-iPhone futhi lokhu kuyinto enqatshelwe ngokuphelele ezinhlelweni zesitolo se-Apple. Ngalo mqondo, sikhuluma ngokuhlonza i-iPhone noma ngabe besisusile isicelo kudivayisi. UGruber, uphume evikela umsebenzi wakhe, wabona ukuthi amanye akhe abashayeli bezama ukukhohlisa inkampani ngamadivayisi entshontshiwe, ukudala ama-akhawunti azosuswa kamuva ukudala imizila yamanga futhi athole izikhuthazo ezingaphezulu ngaphandle kokwenza izinsizakalo eziningi.
Ku-New York Times singakwazi ukufunda lezi zindaba ngokugcwele futhi kuyo ungabona imininingwane mayelana nale nkinga eyenzeka ngohlelo lwe-Uber kanye nabashayeli abazame ukukhohlisa inkampani. Ukuqapha ama-iPhones noma ngabe awasenalo uhlelo olufakiwe yinto u-Cook angeke ayivumele yingakho exwayise ngokususa uhlelo lokusebenza uma lokhu "kulawula" kwe-iPhone kungamiswa. Udaba oluyinkimbinkimbi ngaphandle kokungabaza futhi ngaphandle kokungqubuzana phambi kwenkonzo evame ukuhlala iphakathi nendawo yesiphepho.