Kuze kube yilapho i-Apple inikela ngezinombolo ezisemthethweni mayelana nokuthengiswa kwe-Apple Watch, abahlaziyi banesibopho sokunikeza lezi zinhlobo zokulinganisela. Izibikezelo zakamuva ziphakamisa ukuthi I-Apple ingathengisa amayunithi aphakathi kwezigidi ezinhlanu kuya kweziyisithupha ze-smartwatch sayo ngenyanga edlule, kepha njengoba unyaka uphela futhi lezi zibalo ziqinisekiswa noma ziphikwa, abahlaziyi be-IDC basanda kukhipha izilinganiso zabo zokuthengisa ze-Apple Watch ngekota yesithathu yonyaka esesizophela.
Ngokuya ngemininingwane enikezwe yi-IDC, I-Apple ibingathumela amayunithi wezigidi ezingama-3,9 ezinhlobonhlobo ze-Apple Watch. Inani eliphelele lamayunithi agqokekayo athunyelwa ngekota yesithathu yonyaka wezi-2015 kwakungamayunithi ayizigidi ezingama-21, ama-197,6% ngaphezulu kunangesikhathi esifanayo ngonyaka odlule, lapho kwathunyelwa amayunithi ayisigidi esingu-7.1.
Ngokusho kukaRamón Llamas, umqondisi wocwaningo lokugqoka:
Izigaba zokuqala zemakethe ezigqokekayo ziholele ekuncintisaneni okuqinile phakathi kwabathengisi abakhulu nabathengisi baseChina basebenzise imakethe ukuthola inzuzo emakethe. I-China isheshe yaba yimakethe ekhula ngokushesha kakhulu yalolu hlobo lwedivayisi, okudale intshisekelo yabakhiqizi abaningi ukungena kulo makethe ngokunikela ngezinto ezinhle ngentengo yokuncintisana kakhulu. Ngaphezu kwalokho, abakhiqizi abaningana bazame imikhiqizo ehlukahlukene nezinhlelo zokusebenza zalezi zinhlobo zamadivayisi. Inselelo, nokho, ukuthi ngabe laba baphakeli bazokwazi yini ukwandisa ubukhona babo njengoba iningi labo lingakwandisanga ukuba khona kwabo ezimakethe ezingezona iChina.
Ngaphandle kwamamodeli amasha we-smartwatch abakhiqizi abakhulu abasungule emakethe, la madivayisi abonakala abayimisanga intshisekelo yabasebenzisi yalolu hlobo lwama-quantifiers.
Intengo emaphakathi ye-smartwatch icishe ibe ngama- $ 400, kanti ibhendi yokulinganisa inani lentengo elinganiselwa ku- $ 94. Lokhu kushiya indawo eningi yabadlali abasha abanjengoFossil ngama-smartwatch abo amasha nama-quantizer bands asanda kufika emakethe ukuzama ukuthatha i-Pebble user niche.
