Njalo ngonyaka i-Mobile World Congress ibanjelwa eBarcelona, umbukiso obaluleke kakhulu ocingweni lweselula nokuthi ukuphi izinhlobo eziyinhloko zithatha ithuba lokwethula amadivayisi azowavula unyaka wonke. Kumagazini we-2017 kubonakala sengathi sizoba nokumangala njengoba inkampani ezinze eCupertino ivela ohlwini lwabakhangisi, ngezitendi ezihlukile. Uma lolu hlu lwababonisi luqinisekisiwe, kuzoba ngokokuqala ukuthi i-Apple ibonakale njengombukiso kwi-Mobile World Congress, umbukiso omkhulu kunayo yonke emhlabeni wemboni yamaselula. I-MWC elandelayo izobanjwa phakathi kukaFebhuwari 27 noMashi 2, 2017.
I-Apple iyeke ukuhambela lezi zinhlobo zemibukiso e-2008, kufaka phakathi i-NAB Show neMacworld, yize ngezikhathi ezithile ivame ukunikeza umbonisi e-CES, umbukiso omkhulu we-elektroniki wabathengi emhlabeni. U-Apple umemezele ukushiywa kwalolu hlobo lwemicimbi embukisweni wokugcina uMacworld abekhona kuwo, wathi imibukiso leyo kuyindlela yokuthola amaklayenti angahlanganyeliNgakho-ke, ukuvela kwe-Apple ohlwini lwababekhona eMWC kuliqiniso elidonsa amehlo abaningi.
I-Apple ifuna amakhasimende ngezindlela ezahlukene, kunakuqala, njengezinye izinkampani futhi asibheki imibukiso yezokuhweba njengomcimbi ongasisiza esikhathini esizayo. Ukukhuphuka kokuthandwa emhlabeni wonke we-Apple Stores, okuhanjelwa ngaphezu kwezigidi ezi-3,5 masonto onke, kanti iwebhusayithi ivumela i-Apple ukuthi ifune izigidi zamakhasimende angaba khona emhlabeni wonke ngendlela enobuhlakani obukhulu.
okwamanje asikho isiqinisekiso esisemthethweni esivela ku-Apple, kepha uma ekugcineni kuqinisekiswa, sizokwazisa ngokushesha.