Siyaqhubeka nokuxokozela kokwehla kokuthengiswa kwe-Apple eChina. Futhi ukuthi inkampani yaseCupertino ithola izindaba ezimbi ezivela ku-giant yaseAsia eminyakeni yamuva. Sibhekisela ekuweni kokuthengisa njengoba bekungeke kube ngenye indlela, ngemuva kokuphumelela kwe-iPhone 6 e-Asia ngenxa yokwanda okuphawuleka kwesikrini sedivayisi, abasebenzisi baseChina baqala ukucubungula eminye imikhiqizo ngokuhamba kwesikhathi. Kukhulule i-Apple isendaweni yesihlanu ngevolumu yokuthengisa, iphinda yadlulwa ngumkhiqizo weXiaomi.
Ngemuva kakhulu izinombolo zango-2015, lapho i-Apple idlule khona kancane uXiaomi njengomkhiqizi wesibili othengisa kakhulu ku-giant yase-Asia, noma kunjalo, ukufika kweVivo ne-Oppo, okungezwe endaweni engaguquguquki yeHuawei, kususe i-Apple endaweni yesihlanu. Ngawo wonke unyaka ka-2016, kwathengiswa amadivayisi eselula ayizigidi ezingama-547,5 eChina, amaphesenti ayi-11,3 ngaphezu kuka-2015. Lokhu kusho ukuthi ngenkathi kuthengwa amadivayisi ambalwa embulungeni yonke, eChina ayaqhubeka nokukhula ngaphandle kokuma. Mhlawumbe ukukhuphuka kwale mikhiqizo "yezindleko eziphansi" kusolwa kancane.
Siyaqhubeka nokukhuluma ngeHuawei, umkhiqizi omuhle waseChina uthengise amadivayisi ayizigidi ezingama-76,2 ngonyaka we-2016, okusho ukwanda kwezigidi ezingaphezu kweziyishumi kusukela ngonyaka we-2015, futhi lokho kukufanelekile ukuqhubeka nokuhlanganisa isikhundla sayo sokuqala ngokwesilinganiso sokuthengisa esikhathazekile. U-Oppo, nguyena okhule kakhulu, ngaphandle kokungabaza, futhi asisekho ekuthengiseni amayunithi angaphezu kwezigidi ezingama-30 kuya ngaphezu kwezigidi ezingama-70 ngonyaka, ukusebenzisela ukuhlala eduze kakhulu neHuawei nokuhlala endaweni yesibili njengenkampani enokuthengisa okuningi ezweni lase-Asia. Indawo yesithathu ngeyeVivo, enye inkampani enokukhula okumangazayo ngonyaka, kwamayunithi angaphezu kwezigidi ezingama-35 esiqhubeke nawo ukunqoba umgoqo wezigidi ezingamashumi ayisithupha, sathola isabelo sango-2015 uXiaomi ayenaso futhi sazibeka ngaphambi kwaso.
Impilo enhle yemakethe yamaShayina yama-smartphone
Ukuphela okuphezulu kusele emuva eChina, kwa-Samsung nase-Apple kunesikhundla sobufakazi uma sibaqhathanisa namadivayisi anezintengo ezilungisiwe ezifana Oppo, Vivo noma Xiaomi. Ibhalansi elungile imakwe yiHuawei, umkhiqizi waseChina ugcina amazinga afanele phakathi nendawo, aphansi futhi aphezulu, okwenza noma yiluphi uhlobo lomsebenzisi lube yikhasimende elingaba khona lenkampani yakho, futhi yileyo ndlela abasabela ngayo.
Ukuqhuma kwe-iPhone 6 kuyehla, amaShayina athi ubukhulu besikrini njengesithiyo esikhulu sokungabi ne-iPhone. Ngokufika kwe-iPhone 6 leyo ngxabano yawa, okwabeka isabelo senkampani yeCupertino emazingeni angakaze abonwe lapho. Kepha kubonakala sengathi ngokungafani nabanye abasebenzisi, i-iOS namakhono ayo akayeki ukuhlaba umxhwele umphakathi waseChina, ovulela abakhiqizi bakazwelonke kanye nohlelo lokusebenza lwe-Android ngezidingo zabo, ukuze i-iPhone ithengiswe izinkampani ezincane nezincane ezisebenza umkhiqizo ekuphakameni kodwa ngaphandle kwe-fanfare bathatha izinsalela zabo.
I-iPhone 7 ayikhange umphakathi ezweni, kusobala impela, uma sibheka ukuthi ithengwe kancane kakhulu kune-iPhone 6s. Kodwa-ke, i-Apple iyaqhubeka nokugxila emizamweni yayo yokukhangisa nemikhankaso yokukhiqiza eChina naseHong Kong, njengoba uTim Cook ebelokhu ebabheka njengenye yezimakethe eziyishumi ezingaba khona kakhulu. Phendulela amehlo akho manje eNdiya, lapho i-iPhone SE izoqala ukukhiqizwa ngobuningi., sizama ukuphinda sikhiqize izimakethe ezikhulayo njengoba kwenzeka ngeChina ngonyaka we-2014. Asazi ngempela ukuthi leli qhinga lizophuma kanjani, kodwa okucacayo ukuthi isikhathi esihle eChina se-Apple kungenzeka sesiphelile.