Ngonyaka odlule, sibone ukuthi kanjani U-Spotify unyathele i-accelerator emkhakheni we-podcast, futhi ayigcini ngokubheja kakhulu kuyo, kodwa futhi yenze ukuthenga okubili okubalulekile futhi yafinyelela ezivumelwaneni ezithokozisayo zokukhiqiza okuqukethwe koqobo kwepulatifomu yayo, okukuvumele ukuthi ikhule ngokushesha kulo mkhakha.
Ngaphezu kwalokho, isebenzise ithuba le- ukunganakwa nokushiywa kwesikhulumi se-Apple podcast, ukulahlwa okuthi ngokusho kwezindaba zakamuva kungaphela uma ekugcineni kufinyelela esivumelwaneni neplatifomu ye-Network Wondery podcast njengoba kufunwe Bloomberg.
Epulatifomu yeWondery singathola ama-podcast athandwa kakhulu e-United States njengo-Dirty John noDkt Death. Le nkampani ibheka phakathi Ama-dollar ayizigidi ezingama-300 no-400 ukuthengisa ipulatifomu yakho. Phambilini uke waba nezingxoxo ne-Sony Music Enternatainment ngaphezu kwezinye izinkampani, kodwa hhayi ngeSpotify futhi njengoba bebona ukuthi akakwazi ukukhokha leyo mali.
Isikhundla sikaWondery sigqamile njengoba iSpotify ikhokhe imali ethe xaxa esikhathini esingangonyaka esedlule $ 400 million wokuthenga amapulatifomu amabili i-podcast ejoyine insiza yakho.
I-Wondery inezithameli zanyanga zonke zabantu abayizigidi eziyi-8, Okungaba impumelelo ebalulekile ku-Apple manje njengoba ifuna ukwandisa imizamo yayo kule nkundla. I-Apple kubonakala ngathi ayijahi ukuthola leplatifomu ngakho-ke izingxoxo nesivumelwano kungathatha izinyanga ezimbalwa.
Yize umtapo wolwazi wamanje we-Apple ubanzi impela, uma ekugcineni uthenga iWondery, izokuvumela nweba okuqukethwe kwakho koqobo ukuze uncintisane neSpotify, eye yaba umholi cishe emhlabeni wonke ku-podcasting.
Ukuthengwa kokugcina okwedlule okuhlobene nama-podcast kutholakala enkampanini I-Scout FM, ipulatifomu leyo shintsha imibukiso ye-podcast ibe iziteshi zomsakazo, Kususelwa kokuncamelayo kwecala labasebenzisi.