Lapho sikhuluma ngobumfihlo, imvamisa sikhuluma ngemodeli yebhizinisi yezinkampani ezinjenge-Facebook noma i-Google. Lezi zinkampani zenza iphrofayili ngokuya ngokuncamelayo ukuze zisinikeze ukukhangisa okwenzelwe wena. Apple Akakaze enze into efanayo, kepha unayo ipulatifomu yokukhangisa own ethola igama le- iAd. Lapho ukukhangisa kuvela kuzinhlelo zokusebenza ze-iOS, ngokwesibonelo, i-Apple icela inzuzo engama-30% eyenzayo, amaphesenti afanayo naleyo ecelwa kwamanye amasevisi amaningi. Kodwa kuleli sonto usevele wadela futhi akasafuni nokuzwa ngokwenza imali ngokukhangisa.
Ngokusho kukaJohn Paczkowski weBuzzFeed, ocaphuna imithombo ejwayelekile ngalolu daba, i-Apple ihlela ukushintshela kwipulatifomu ezenzakalelayo lapho abamemezeli bathatha ukuphakamisa okunzima. Ngokusho kukaPaczkowski, othile e-Apple uthe "Akuyona into esisebenza kahle kuyo, yingakho i-Apple ishiya ukwakhiwa, ukuthengiswa nokuphathwa kokukhangisa kwe-iAd kubantu abakwenza kangcono kakhulu: abashicileli.«. Labo abaseCupertino bazovuselela ithuluzi labo ne-software yabo ukuvumela abashicileli ukuthi bathengise kuyo ngqo.
I-Apple izoqhubeka ngokuqhubekayo ishiye ukuthengiswa kwayo kwe-iAd futhi ivuselele ipulatifomu ukuze abamemezeli bakwazi ukuthengisa ngqo kuyo. Abashicileli bazogcina i-100% yalokhu abakukhiqizayo. Akucaci ukuthi lokhu kusho ukuthini ngeRubicon Project, iMediaMatch, nezinye izinkampani zezikhangiso zobuchwepheshe ebeziqapha ukuhlela, ukuzenzekelayo, noma ukufuna ukuthenga izikhangiso endaweni yesikhulumi, kepha lokho akubukeki kukuhle. Uma konke kungenziwa ngqo ngokusebenzisa ipulatifomu ebuyekeziwe ye-iAd, amathuba amaningi angenziwa. […] Ukunyakaza kuzokwenzeka maduzane, mhlawumbe ngalo leli sonto.
USteve Jobs nguyena owayephethe ukwethula i-ID ku-Keynote lapho kwethulwa khona i-iOS 4. Ekuqaleni kwabukeka sengathi unekusasa elihle, kodwa "umenzi wezicathulo, ezicathulweni zakho." Futhi ukuthi i-Apple ayisoze yaqhudelana neGoogle neFacebook emkhakheni wezokukhangisa. Ukuhlehla ngesikhathi kungukunqoba.
Iphesenti lokukhangisa elivela kuhlelo lokusebenza ele-Apple kanti elinye ngelomenzi wohlelo lokusebenza, akunjalo? Uma i-Apple ingaligcini lelo phesenti, kusho ukuthi umdali walolo hlelo lokusebenza uzothatha konke ngakho-ke angehlisa amanani entengo wezinhlelo zokusebenza zalo noma kusho ukuthi lelo phesenti lelo i-Apple elithathile lizothathwa ngenye inkampani? Thethelela ukungazi.
Izinhlelo Zokusebenza Ezikhokhelwayo azinakho ukukhangisa, kungenxa yaleso sizathu, ukuze kungabi nomucu wokukhangisa onzima osusa isikhala esikrinini.
Lokhu kuvamise ukwenzelwa izinhlelo zamahhala, njengoba utshelwe. Ngeke siqaphele lutho. Onjiniyela bazothola imali eningi.
A ukubingelela.
"Uma sikhuluma ngobumfihlo" mhlawumbe, ukukhangisa?
Sawubona, ukungabaza. Cha, kuyimfihlo. Cishe njalo lapho sikhuluma ngobumfihlo, sikhuluma nge-Facebook noma i-Google ngoba bazi konke ngathi ukuze basinikeze ukukhangisa okwenzelwe wena. Ukuthi "bazi konke" okungakuhloniphi ubumfihlo bethu.
A ukubingelela.