Njengoba iningi lenu selivele lazi, i-Apple iqale isigaba sokubambisana ne-IBM esikhathini esingaphansi konyaka odlule, ngenhloso yokuqhubekisela phambili wonke amathuluzi ayo. Ngenxa yenhlangano yabo ebizwa nge-MobileFirst iOS, sebevele badala izicelo ezingaphezu kwekhulu zamakhasimende abo. Okwamanje, izinkampani azidalulanga uhlu lwamakhasimende ahlonishwayo ukujabulela lezi ziceloKodwa-ke, uma besitshela ukuthi baqhuba imisebenzi ezimbonini ezifika ku-14 ezihlukene nangabachwepheshe abahlukene abangaphezu kwama-65. Akungabazeki ukuthi i-Apple ne-IBM bathatha inkambo ethelayo kakhulu exhunywe nemvelo yobungcweti, ngaphandle kokuthi esikhathini esedlule babeyizimbangi cishe kuyo yonke into.
Kodwa-ke, amanye amagama ezinkampani ezijabulela lobu buchwepheshe asedaluliwe, iCoca-Cola, Japan Post kanye neScandinavia Airlines bangabanye babahlomuli besivumelwano se-IBM-Apple.
Izicelo zethu zihlinzeka ngezinga lokukhetha okukodwa ebhizinisini, ziyavela zinikeze amakhono afanelekile uma kuziwa ekusebenzeni, futhi zithuthukise nekhwalithi yezinqumo ezenziwa ngabasebenzi ezimpilweni zabo zansuku zonke. Ukubambisana ne-Apple nobulula bemikhiqizo yayo kanye nobuchwepheshe bamuva emikhiqizweni yayo kusinikeza amathuba ebhizinisi ebesintula ngaphambili.
Ngo-2016 abakwa-Apple nabakwa-IBM bahlela ukukhipha izinhlelo eziningi, nokwandisa ukushuba kohlu lwabo, ngenkathi okwamanje bazinikezele ekuvuseleleni nasekusebenziseni izinhlelo zabo zokusebenza ukuze zivumelane ne-iPad Pro, elinye lamathuluzi ochwepheshe akholisa i-IBM kakhulu ngenxa yamathuba eliwanikezayo kumvelo yezimboni nobuciko. I-IBM ibilokhu yaziwa ngokuhlanganiswa kwayo okuphezulu nendawo yokusebenza futhi ukufika kokusekelwa yi-Apple kuye kwasho ukuhlanganiswa okukhethekile, ukuklanywa nokusetshenziswa abebengenakho. Kubukeka sengathi izingcweti ezimbili ekugcineni ziyahlangana ukuletha imikhiqizo emihle, kunokuchitha isikhathi zikhipha amehlo zodwa.