I-Apple ayilokothi yephule inani lamadivayisi ewathengisayo ngemodeli ngayinye ethengiswayo emakethe, isinikeza kuphela izibalo zokuthengisa zomhlaba wonke ze-iPhone, i-iPad ne-Mac. Kusukela i-Apple Watch yangena emakethe ngo-2015, inkampani esekwe eCupertino ayikaze inikeze izibalo zokuthengisa zale divayisi. Okufanayo kuya nge-HomePod.
Ngokunganikezeli ngezibalo ezisemthethweni, abahlaziyi baphoqeleka ukuba bajike ukubala inani lamayunithi. Ngokusho kwalokhu, i-Apple Watch yi- i-smartwatch esithengisa kakhulu emhlabeni jikelele, kungabalwa imakethe yamasongo ahlakaniphile. Ngokuphathelene ne-HomePod, sisesimweni esifanayo, ngaphandle kwemininingwane esemthethweni. Kepha uma silalela abahlaziyi, ukuthengiswa kwe-HomePod kube cishe amayunithi angama-600.000 ngekota yokuqala yonyaka.
Lezi zingxenye ezingama-600.000 zimele Okungu-6% kokuthengiswa okuphelele komhlaba wonke kusigaba sesipikha esihlakaniphile, ngemuva kwe-Amazon, Google ne-Alibaba. Ngokuya nge-Strategy Analytics, i-Amazon ifake i-Amazon Echo eyizigidi ezingama-4 emakethe ezinhlotsheni zayo ezihlukene, yathatha ama-43,6% emakethe, ngenkathi iGoogle ithengise amamodeli weKhaya le-Google ayizigidi ezingama-2.4, amele ama-26,5% Emakethe.
Isidlakela sase-Asia i-Alibaba singaphezu kwe-Apple ngamayunithi angama-700.000 athengisiwe ngenkathi UXiaomi uphethe ukuvala ukuhlukaniswa ngamayunithi angama-200.000. Okuthinteke kakhulu ngokufika kwezinye izindlela kube yi-Amazon, eyafika kuqala kule makethe ngo-2014, ngokwesabelo semakethe, ngoba ngokwamayunithi amaningi, ikwazile ukuyiphinda kabili leyo nombolo, isuka kumayunithi ayizigidi ezi-2 athengisiwe kwikota yokuqala yonyaka wezi-2017 kuya kumayunithi ayizigidi ezine athengiswe kwikota yokuqala yonyaka wezi-4.
Nokho, IGoogle ikhule ngama-700%, kusuka ekuthengiseni amayunithi angama-300.000 kwikota yokuqala yonyaka wezi-2017 ukuthengisa izigidi ezingama-2.4 kwikota yokuqala ka-2018. Kokubili i-Amazon neGoogle ziphethe imakethe ngesabelo esingu-70%, okunengqondo uma kubhekwa intengo yamamodeli anikezwa yilaba bakhiqizi, intengo ekude kakhulu kunaleyo enikezwa yi-HomePod, Ngaphandle ngemodeli ye-Google Home Max, ebiza kakhulu kune-HomePod ye-Apple.