Njengoba sekuvele kwenzeka nge-MWC 2020 eBarcelona, izinkampani ezinkulu seziqala ukukhansela izethulo zazo e-SXSW (ngombono) ehlelelwe ukwenzeka ngalo Mashi e-Austin, eTexas, ngenxa yomqedazwe odumile womhlaba wonke we-coronavirus.
Kwaphela isonto liguqula leli dolobha libe yinhloko-dolobha yamasiko aseMelika. Umculo, ifilimu, ubuchwepheshe kanye nemidlalo yevidiyo iyahlangana njalo ngonyaka eSouth By Southwest Festival. Inqwaba yemicimbi, izingqungquthela, izethulo namakhonsathi azoletha izinkulungwane zabantu e-Austin ezivela kuwo wonke umhlaba. I-Apple TV + ibihlele umcimbi wokwethula uchungechunge lwayo olusha futhi iwukhanselile.
I-Apple iqinisekise izolo ebusuku ukuthi iyahoxa kulo nyaka ku-SXSW ngenxa yokwesaba i-coronavirus. Le nkampani ibihlele ukuqala ama-Apple TV + wayo amasha amathathu kulo mkhosi walo nyaka, kepha njengoba kuqhubeka ukubhebhetheka kwaleli gciwane, manje elinamandla e-US, liwukhanselile umcimbi.
Njengoba ishicilelwe yilo magazini Okunhlobonhlobo, I-Apple ihoxa ku-SXSW. Ujoyina ezinye izinkampani ezinkulu esezivele zimemezele ukuthi ziyahoxa kulo mkhosi, njenge-Facebook, i-Amazon, i-Twitter, iTikTok ne-Intel. Naphezu kwakho konke lokhu kulahleka okuphawulekayo, okwamanje abahleli bomkhosi we-SXSW abahlelanga ukuwukhansela. Okwamanje, kunjalo.
Umqondisi wegunya lezempilo e-Austin Pubic Health, uMark Scott, uthe bayaqhubeka nokuhlola ukukhula kwalo bhubhane usuku nosuku, nokuthi njengamanje abukho ubufakazi bokuthi ukuvala ukufika kwabantu abaningi e-Austin kuyinto ephephe kunazo zonke ongayenza. Baqhubeka nokuqapha isimo nsuku zonke.
U-Apple wayehlele ukukhombisa uchungechunge ezintathu ze-Apple TV + emcimbini owawuseSXSW. Indaba ka-Spike Jonze "Beastie Boys Story", uchungechunge lwe-animated "Central Park" kanye nochungechunge lwama-documentary "Ikhaya". Le nkampani ibihlela nohlelo lwezingxoxo oluthi "Little America" nabadali uKumail Nanjiani no-Emily V. Gordon.