Umkhankaso kaKhisimusi ungomunye obaluleke kakhulu mayelana nokuthengiswa kwenkampani yaseCupertino. Njengoba nje abanye benu banikezwe i-iPhone kulo Khisimusi, yiqiniso hhayi mina, kodwa izibikezelo zokuqala ziphakamisa ukuthi inkampani ye-Cupertino ikwazile ukubeka cishe amayunithi ayizigidi ezingama-40 e-iPhone 13 kuzo zonke izinhlobo zawo kulawa maholide. I-Apple igqama kakhulu kunezimbangi zayo mayelana nokuthengiswa kocingo olusezingeni eliphezulu, umkhakha lapho i-Samsung ne-Huawei inobukhona obuncane futhi obuncane ngenxa yabaqhudelana nabo ebangeni eliphakathi.
UDaniel Ives, umhlaziyi ku webdush kuyamcacela. Ngokusho kwemithombo yabo ku-supply chain, emasontweni amuva nje isidingo sezingxenye sikhule kakhulu futhi kudingeke ukuthi banikeze i-Apple cishe amayunithi ayizigidi eziyi-12 ngenyanga kaDisemba kuphela, okuzokwenza ngokungangabazeki kwandise inzuzo enkampanini yeCupertino. Lokhu kuhluke kakhulu ezinkingeni zokuhlinzeka ezenzeke ngaphambi kokwethulwa kwamatheminali. Kodwa-ke, lokhu akusho ukuthi amamodeli ochungechunge lwe-iPhone 12 aphelelwe amandla, ikakhulukazi uma kubhekwa amadili anolaka kaBlack Friday.
Balinganiselwa ezigidini ezingama-975 abasebenzisi be-iPhone emhlabeni, abayizigidi ezingama-230 abangazange bashintshe amadivaysi kule minyaka emithathu edlule. Lokhu kungaba umfutho onamandla kubo ukuthi banqume ukushintsha itheminali yabo. Ngokufanayo, izinsizakalo ezingeziwe ezifana ne-Apple Music, Fitness + noma i-Apple TV + zenza abasebenzisi bacabangele kabusha ukunikezwa kwabahlinzeki bezinkampani zangaphandle. Izipesheli eziningi zalezi zinsizakalo ngokutholwa kwemikhiqizo emisha kukhuphule ukuthengisa ngesikhathi sikakhisimusi oqhubekile nokuphawulwa wubhubhane lwe-COVID-19.