Unyaka wonke, sithola izindaba ezahlukahlukene ezihlobene nokuthi i-Apple iyona ehamba phambili noma embi kunazo zonke emkhakheni othile. Izindaba zakamuva ezihlobene ne-Apple kanye namazinga ayo atholakala kulokho okuyi- inkampani ebaluleke kunazo zonke emhlabeni ngonyaka wesikhombisa zilandelana.
I-Apple ibisezingeni eliphezulu kulesi simo kule minyaka engu-7 edlule njengenkampani ebaluleke kakhulu emhlabeni jikelele, hhayi ngaphezu kwazo zonke ezinye izinkampani zobuchwepheshe, kodwa futhi ngaphezu kwanoma iyiphi enye inkampani. Ziyalandelwa ngokwehla ngokulandelana: I-Google, i-Amazon ne-Microsoft.
Esikhundleni sesihlanu sithola Coca-Cola kulandele uSamsung, iToyota neMercedes. Zonke izinkampani zobuchwepheshe eziphakathi kwezinkampani eziyi-8 ezibaluleke kakhulu emhlabeni, zithole ukukhula uma kuqhathaniswa nonyaka odlule okusuka ku-24% we-Amazon kuya ku-2% we-Samsung, nge-9% ye-Apple, i-8% ye-Google ne-17% IMicrosoft.
I-Interbrand, inkampani eyenza lokhu kuhlaziywa, ithi:
Sinokuqonda okujulile ngomthelela umkhiqizo oqinile onawo kubabambiqhaza abakhulu abanomthelela ekukhuleni kwebhizinisi, okungamakhasimende (akhona nawamanje), abasebenzi kanye nabatshalizimali. Imikhiqizo eqinile inomthelela ekukhetheni kwamakhasimende futhi idala ukwethembeka; ukuheha, ukugcina nokukhuthaza ithalente; nokunciphisa izindleko zezimali. Indlela yethu yokulinganisa umkhiqizo yakhelwe ngqo ukucubungula zonke lezi zinto.
El izinkampani eziyishumi ezibaluleke kakhulu okulandelayo:
- Apple
- Amazon
- Microsoft
- Coca-Cola
- Samsung
- Toyota
- Mercedes
- McDonalds
- Disney
I-Interbrand ibheka izinto eziyi-10 uma kukhulunywa ngokuhlukanisa izinkampani: ukucaciseleka, ukuzibophezela, ukuphatha, ukuphendula, ukubaluleka, ukuzibophezela, ukwehlukanisa, ukungaguquguquki, ubuqiniso nokuba khona. Umphumela wesici ngasinye, ivumela i-Apple ukufinyelela inani lomkhiqizo lama- $ 234.000 billion, 9% ngaphezu konyaka odlule.