Engqungqutheleni yokugcina yemiphumela yakwa-Apple, ehambisana nekota yokugcina yezimali ka-2018, ikota yesithathu yonyaka, inkampani ezinze eCupertino ithe ezingqungqutheleni ezilandelayo, izomisa ukumemezela izibalo zokuthengiswa kwe-iPhone ne-iPad ne-Mac Apple's CTO uzame ukuthethelela lesi sinqumo ngokusho lokho okubalulekile yimali engena enkampanini, hhayi njengoba kwenza.
Ukuncika kwe-iPhone ku-Apple, bekulokhu kungenye yezinkinga inkampani ebhekane nazo. Uma ukuthengisa kungalungile, bekulokhu kubonakala kakhulu esitatimendeni semali engenayo. Ngokwezibalo ezamenyezelwa yi-Apple ezinsukwini ezimbalwa ezedlule, ukuthengisa kuye kwahlala kucabalele, kepha imali engenayo inyukile.
Njengoba bekulindelekile, iWall Street ayizange ihlekiswe yilesi sinqumo, amasheya ehle ngo-7% emahoreni ambalwa, kepha bekulindelekile ukuthi kungekudala izofika, manje njengoba imakethe isiqalile ukuzinza nokuthengiswa komhlaba wonke kwama-smartphone yaqala ukwehla ngemuva kweminyaka eminingi. Lesi sinqumo sizosiphoqa ukuthi siphendukele kubahlaziyi noma ezifundweni ezenziwe yinkampani UKandar.
Ngokuya ngemininingwane yakamuva ekhishwe yinkampani, amazwe lapho i-Apple ibone khona ukwanda kwamasheya emakethe yi-United States, Australia neChina. I-Apple inyuse isabelo sayo semakethe e-United States ngenxa ye-iPhone 8 ne-8 Plus, hhayi i-iPhone X, njengoba kungenzeka kulindeleke. Isabelo semakethe sika-Apple ngonyaka odlule ngo-5%, kanti e-Australia kwakungu-3,8% kanti eChina kwaba ngu-1,3%.
Uma sikhuluma ngeYurophu, ISpain izwe lapho isabelo semakethe sika-Apple siwele khona kakhulu, ngokuncipha kuka-4.1%. IJalimane ukuphela kwezwe laseYurophu lapho i-Apple ikwazile ukuklwebha okunye, ikakhulukazi u-5%. Ngokusho kukaKandar Worldpanel, ukwehla kweYurophu kungenxa yokufika kwamatheminali amasha emakethe ngamanani alungiswe kakhulu nguHuawei noXiaomi.
UXiaomi ukhule njengogwebu eSpain, lapho inezitolo eziningana ezivulekile, kungabalwa lezo ezicatshangelwayo. I-Italy neFrance amazwe amasha lapho inkampani yase-Asia isiqala ukwanda ngamandla, okuzoqhubeka nokuthinta ukuthengisa kwe-Apple ngokuzayo.
EYurophu, AbakwaSamsung bayaqhubeka nokuhola isikhundla sokuqala ngokwesabelo semakethe, okulandelwe, nokusondela ngokwengeziwe, yiHuawei, eminyakeni emibili edlule eye yakhula kakhulu ngenxa yamatheminali amahle kakhulu eyethule, phakathi kwawo sithola iMate 10, P10 Pro, P20 Pro ... futhi muva nje iMate 20 Pro
Kanye neSpain, iJapane kube elinye izwe lapho Isabelo semakethe sika-Apple sithathwe kanzima, njengoba isukile kusabelo se-33% yaya ku-28.2% ngonyaka owodwa nje.
futhi othile waqaphela ukuthi amawindi asuka ku-.3 aya ku-.8