Ezinsukwini ezimbalwa ezedlule sikhulume ngesabelo semakethe somkhiqizi ngamunye emkhakheni wezipikha ezihlakaniphile nalapho i-Amazon ibusa khona emakethe e-United States, ngesabelo esingaphezu kwama-70%. Kodwa-ke, uma sikhuluma emhlabeni jikelele, I-Amazon iyaqhubeka nokubusa kodwa ngemali ephansi kakhulu.
Abafana abavela ku-Strategy Analytics bashicilele umbiko omusha, ohambelana nekota yesine ka-2019, lapho singabona khona ukuthi kanjani Ukuthunyelwa kwesipikha esihlakaniphile kufinyelele kumayunithi wezigidi eziyi-146.9 ngo-2019 futhi lapho, futhi, i-Amazon iseseyinkosi. I-Apple, ene-HomePod, isendaweni yesithupha, nesabelo semakethe esingu-4,7%, amaphuzu angu-0,6 ngaphezu kuka-2018.
Phakathi nekota yesine ka-2019, i-Amazon ithumele izipikha ezihlakaniphile eziyizigidi eziyi-15,8, okuyivumele ukuthi ithole i- Isabelo semakethe esingu-28,3%, okumele ukwanda ngo-16% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule.
Esikhundleni sesibili, sithola iGoogle, okuthunyelwa kwayo kufinyelele kumayunithi ayizigidi eziyi-13,9 kanye nesabelo esingu-24,9%. Ukukhula i-Google eye yabhekana nakho kungama-20% uma sikuqhathanisa nekota yesine yonyaka we-2018, ikota lapho ithumele khona izipikha ezihlakaniphile eziyizigidi eziyi-11.5. Ukukhula okuningi okutholwa yiGoogle kungenxa ye- izivumelwano ezahlukahlukene zokuphromotha ezifinyelele kuzo zombili i-Spotify ne-YouTube.
Endaweni yesithathu, yesine neyesihlanu, sithola IBaidu, i-Alibaba ne-Xiaomi, ngesabelo semakethe ngekota yesine ka-2019 ka-10,6%, 9,8 no-8,4% ngokulandelana. Lezi zipikha ezihlakaniphile zitholakala kuphela eChina, ngokungafani nezinye izinhlobo ezitholakala emhlabeni wonke.
Apple, ayazisi ngenani lamadivayisi ukuthi babeka imakethe, lapho abahlaziyi kufanele badabule izimpilo zabo ngamaketanga okuhlinzeka ukuzama ukuthola okungenani inani lamadivayisi abawathumelile ukuyomaketha ukudayiswa.
