Njengoba abafana baseCupertino banqume ukuyeka ukubheja ku-Samsung ngama-processor we-iPhone, abafana baseCupertino Kade beklama amaprosesa abo kepha hhayi ama-GPU amadivayisi abo. IMagination Technologies ibhekele lokhu, inkampani ese-United Kingdom ukuthi emahoreni ambalwa adlule yabona ukwehla kwenani lemakethe yamasheya ngemuva kwesimemezelo esenziwe yi-Apple, ithi eminyakeni emibili ezayo, izoqala ukusebenzisa ama-GPU ayo, ngale ndlela njalo lapho kuthengiswa idivayisi abafana be-Imagination Technologies bazongenisa imali, okudale ukuthi amasheya enkampani ehle ngemizuzu engama-70% ngemuva kwesimemezelo.
Uma lesi simemezelo ekugcineni siqinisekiswa, i-chip ye-A12 izoba ngeyokuqala ukuhambisana nemidwebo eyenzelwe i-Apple eCalifornia (futhi mhlawumbe yenziwe eChina). Ukuzama ukunqanda ukuwa okunonya okwabanjwa amasheya ale nkampani yaseBrithani, okhulumela inkampani ushicilele isitatimende esilandelayo:
I-Apple ayikaze yethule noma yibuphi ubufakazi bokufakazela isimangalo sayo sokuthi ubuchwepheshe be-Imagination abusadingeki, ngaphandle kokwephula amalungelo obunikazi benkampani, ubuhlakani bemininingwane nolwazi oluyimfihlo. Lobu bufakazi bucelwe yi-Imagination kodwa i-Apple yenqabile ukubunikeza. Ngaphezu kwalokho, inkampani ikholelwa ukuthi kungaba nzima kakhulu ukuklama ukwakhiwa okusha kwe-GPU ngaphandle kokwephula amalungelo ayo empahla yengqondo.
I-Apple ibonakalise okungaphezulu kokufaneleka kwayo lapho idizayina amaprosesa ayo futhi manje sekuwukujika kwemidwebo, kepha njengoba sikwazi ukubona esitatimendeni se-Imagination Technologies Kuzoba nzima kakhulu uma ungafuni ukusebenzisa noma yimaphi amalungelo obunikazi inkampani yaseBrithani ewabhalise egameni lakho. Kufanele kukhunjulwe ukuthi ama-GPU okwamanje aklanyelwe ngokubambisana ne-Imagination Technologies ukufanisa ngokuphelele iprosesa nayo yonke i-hardware, kepha bekuyisinyathelo esinengqondo ngemuva kokubeka ikhanda lethu emhlabeni wamaprosesa.