Izitolo zomzimba zakwa-Apple bezilokhu, selokhu zasungulwa, bezijwayelekile ezweni lokuthengisa. Izitolo zakwa-Apple zisatshalaliswe ngengxenye yomhlaba Abathengisi kuphela imikhiqizo yenkampani, kepha badlulisa ifilosofi ejwayelekile nenkonzo yamakhasimende esizoyithola kunoma yiziphi izindawo esivakashelayo. Sekuyiminyaka, izinkampani ezivela kuzo zonke izinhlobo zemikhakha zizamile ukulingisa amasu okusebenza nezici zangaphakathi zalezi zitolo ukuze zikwazi ukunikela ngokufana nalokho okushunyayelwa yinkampani yaseCalifornia.
Kepha iCalifornia enelanga ikude kakhulu nezitolo eziningi i-Apple ezihlakazeke emhlabeni wonke, okusho ukuthi le filosofi nesitayela sayo bangaduka endleleni kwesinye isikhathi. Lokhu, kanye nokufika kuka-Angela Ahrendts njengenhloko yezokuThengisa, kubonakala kudale ukukhathazeka okukhulu kwamanye ala maphuzu okuthengisa.
Konke kukhanye ngaphansi kophawu lwe-Apple ... yaze yama
Muva nje, umsebenzisi weReddit futhi owayekade esebenza eSitolo Esibalulekile se-Apple (qaphela, sizobuyela kulokho ngokuhamba kwesikhathi) ogama lakhe linguZash Manson, uthumele iposi lapho akhuluma khona ngokuhlangenwe nakho kwakhe esebenza kulesi sitolo kule minyaka eyishumi edlule. - ungayifunda ngokugcwele lapha (ngesiNgisi)-. Eminyakeni eyishumi ziningi izinto ezingenzeka, futhi kuyacaca ukuthi sekwenzekile. Kulandisa ezinye zezimo ezibalulekile lo muntu akwazi ukuzazisa kuzo ushintsho olukhulu olwenzeke kulezi zitolo eminyakeni embalwa edlule, ikakhulukazi selokhu kwafika u-Ahrendts.
Le nkampani yayijwayele ukwesabeka phakathi neminyaka ye-iPod - inkululeko eningi, ingcindezi encane yokuthengisa noma ukukholisa abathengi ukuthi bathenge i-AppleCare. Bekuphana ngokwengeziwe: Abasebenzi besikhathi esigcwele bathole i-iPod Shuffle ne-iPhone eminyakeni elandelanayo. Ukudla kwamahhala ngezinsuku ezikhethekile, kungenzeka ukudlala imidlalo yevidiyo ngesikhathi sekhefu, ukubhucungwa […]. Amathuba amaningi wokuphromotha lapho abantu bashintshe khona izikhundla ngokususelwa kumakhono abo. […] Abasebenzi namakhasimende babejabule. Umsebenzi wephupho.
Ngemuva kwalokhu, u-Ahrendts uthatha umyalo. Ngokusho kwe-protagonist yethu, izinzuzo ezibalwe ngenhla ziyaphela futhi izinto ziyashintsha esitolo; yonke into iyaqina futhi igxile ekutholeni izinzuzo, okuthile okugqanyiswa ukufika kwe-Apple Watch. Isikhathi sokulindela kwamakhasimende sikhuphuka kakhulu, futhi abantu abangaqeqeshiwe bathatha izikhundla abangenalo ikhono kuzo. Kukhona ezinye izinguquko.
Kwethulwe i- "The Download," imizuzu emfushane yansuku zonke yemizuzu engama-20 edingeka ukuthi bonke abasebenzi babe khona, lapho uhlaselwa khona ngamabhulogi wamavidiyo ka-Angela futhi izikhulu eziphezulu zikukhumbuza ukuthi "qhubeka wenze okwenzayo" kanye nenkulumo-ze ye-Apple eyenzelwe ukwenza ukholwa ukuthi umsebenzi wakho wokufundisa amaklayenti uhlobo lwe "Divine Crusade" ukusindisa umhlaba.
Yize kuliqiniso ukuthi ezinye zezinqubomgomo zakamuva zika-Ahrendts zenze umthelela othile kubalandeli, lawa ngamagama amakhulu. Isimo aqhubeka nokusichaza emigqeni elandelayo, lapho konke kubonakala kugxile khona khombisa izimo zabasebenzi ezigcwele ithemba Lapho kukhonjiswa khona ukuthi kuhle kanjani ukusebenzela i-Apple, ingafingqwa ngesinye sezigcawu ezaziwa kakhulu ezivela kumaSimpsons.
Futhi akugcini lapho.
"Ukuqabula imbongolo" kuba ubuciko ezitolo zakwa-Apple. Ukuze uchume kufanele ube ngumngane omkhulu womphathi, udle naye, uhlangane naye ngesikhathi sekhefu nangezinsuku zokuphumula. […] Lona "umgomo" onakekelwa yibo bonke abasebenzi.
Umbhalo uphela ngokugqamisa ingcindezi ezwakala usuku nosuku emsebenzini lapho konke kugxile ezinhlosweni nalapho ukuthembana nabaphathi kubonakala sengathi kuphelile esikhathini esithile eminyakeni yamuva. Umsebenzi owake wafaneleka manje usuyiphupho elibi.
Icala elingalodwa?
Isimo esivela ngalokhu okuthunyelwe kweReddit sibonakala sisikhulu impela, siveza isimo esibi kakhulu ukuthi, uma kunjalo kuzo zonke izitolo zenkampani, babezophelelwa amakhasimende ngaphambi kokuphela kwenyanga. Ngokuqondile ngalesi sizathu, kubalulekile ukuthi singathathi ulwazi lukaManson njengeqiniso lomhlaba wonke. Njengasesimweni esiningi, kulokhu kukhona ne "B-side" ekhombisa ngqo isithombe esiphikisayo nokuthi, mhlawumbe, sicabanga ukuthi kuzoba umkhuba ojwayelekile weSitolo se-Apple. Lokhu yilokho omunye umsebenzisi - futhi onolwazi ezitolo zezinkampani - akwenze kwabona ngokuphendula kwendatshana.
Imihlangano yansuku zonke yayiyizaba ezinhle zokuhoxa esikhaleni somphakathi isikhashana, uxoxe nozakwenu futhi ufunde okwengeziwe ngokwakwenzeka esitolo. […] Amavidiyo ka-Angela ayengavamile ukubonakala (uma kwenzeka). Lokhu kubonwe kakhulu ngabasebenzi ngokuzithandela ngesikhathi sabo sokuzithuthukisa.
Kodwa-ke, kukhona nezimpendulo ezinikeza isizathu salokho okushiwo kokuthunyelwe, okugqamisa lokho ikhwalithi yezinsizakalo ezenzeka kuma-Apple Stores anamuhla zingaphansi kakhulu kwamazinga i-Apple yayijwayele ukukhombisa eminyakeni embalwa eyedlule. Yilapho ngicabanga ukuthi kudingekile ukugqamisa, njengoba ngagcizelela phambilini, kuhlobo lwesitolo esiya kuso njalo, ngoba lokhu kubonakala kuthonya kakhulu amandla alandelwayo phakathi nosuku nosuku kuwo.
Ukuphawula okushiwo kule migqa, ngokungafani nokuthunyelwe okuyinhloko, kuvela kumsebenzi umsebenzi wakhe ongazange wenziwe kwesinye sezitolo ezibaluleke kakhulu ze-Apple, futhi kungahle kube nengxenye enhle yemvelaphi yalesi simo. Ngenkathi baseSitolo Esibalulekile ukungena kwabo ikuphoqa ukuthi usebenze ngokushesha okukhulu futhi ngokushesha, ngokuthengisa kudlala indima evelele, kokunye noma okuxinekile kwabanye ingcindezi incane futhi kungenzeka ukuthi uzame ukunikeza ulwazi olungcono lwamakhasimende.
Impela, i-Apple isishintshe kakhulu kule minyaka eyishumi edlule. Kwakufanele kube kanjena. Sekuyiminyaka eyishumi kuqhubeka ukunwetshwa komhlaba wonke nokuzivumelanisa nezimo okuguqukayo ngokweqile komhlaba, ikakhulukazi emkhakheni wamadivayisi eselula. Ngalesi sikhathi, ngokwemvelo sibonile izinguquko. Izinombolo zithi lokhu kube ngcono, kepha… ngabe kunjalo ngempela kumakhasimende nabasebenzi? Cishe ayikho indlela yokuphendula lowo mbuzo.
* Igama elinikezwe izitolo ezibaluleke kakhulu zenkampani, ikakhulukazi ngenxa yendawo nezindawo zamakhasimende.
Ngemuva kokusebenza esitolo sama-apula, ezweni lezimbali, ukukhanya nothando, iminyaka emithathu, ngibuqinisekisa lobu bufakazi ngo-100%. Kuyiqiniso futhi, ithonya lomuntu siqu lomphathi wesitolo ngasinye ohola phambili. Ngokombono wami kulesi sitolo esithile, kushiye kuningi ongakufisa. Kulesi sitolo sama-apula, eminyakeni emibili ngemuva kokuvulwa kwaso, sisuke emhlabeni we "Yupi" ezingeni lomsebenzi (i-royo enhle, lokhu kupholile, isisusa) saya ezinhlosweni nasezinhlosweni. Ukusuka ekutholeni isidingo sekhasimende, kusixazululo esiphelele, okungukuthi, ngaphezu kokuthengisa i-ipad, ngokwenzekayo, necala, nokunakekelwa kwama-apula, futhi uma kungaba nenye, isesekeli esingcono. Angisho ukuthi bekuyini, insizakalo yamakhasimende, okwamanje engekho. Woza, awunandaba, thenga enkantolo yaseNgilandi, kwabezindaba, kunasesitolo sama-apula.
Iqiniso liyiqiniso. Ngangiyilungu le-Apple Store yokuqala eLatin America: Santa Fe, Mexico City.
Inqubo yayihamba kahle, iqiniso ukuthi ngibe nalo mkhiqizo iminyaka futhi ngiyazi ukuthi zonke izinhlelo zicishe zifane nangemuva kwesandla sami, kodwa ingxoxo yokugcina yangidumaza kakhulu, ngoba abaningi engangilandele nabo inqubo (abathwebuli bezithombe, abasiki bengqephu, abaphathi bakwezinye izitolo) babengasekho futhi iningi labo kwakuyizingane zikababa kanti omunye waze washo nokuthi wayengenandaba kakhulu, kepha njengoba umngani wakhe (umqashi) emtshela ukuthi ahambe, nanguya. Bebazi okuncane noma bengazi lutho endaweni yokwakhiwa noma imikhiqizo futhi ngoba bane-iPhone bakholelwa ukuthi bazi konke.
Ekugcineni, cishe izinyanga ezimbili ngemuva kwaleyo ngxoxo, ngithole i-imeyili yokwenqatshwa ebengiyilindele ngempela. Muva nje angivakashele isitolo futhi iqiniso ukuthi bengilindele okuningi kulokho kunaka okwenza i-Apple yaduma kangaka.