Kubo bonke asebekade be-Apple isikhathi eside nabo bonke abawazi umlando wenkampani eyadalwa nguSteve Jobs noSteve Wozniak, kunamaphuzu amabili acace bha esiwaziyo: Umbono kaJob kanye nobuntu bakhe obubi. Ekugcineni uWoz nalo lonke iqembu elisebenza e-Apple njalo noma cishe ngaso sonke isikhathi bebenza lokho okufunwa nguJobs futhi endabeni kaWozniak bekusobala ukuthi ubenendima yokuba "owesibili ekuphathweni" waze wakhathala wahamba. Sonke siyazi ukuthi ngaphezu kokuba ngumbonisi onobuhlakani, onobuhlakani nobengxoxisana kahle, uJob wayenomlingiswa onamandla kakhulu futhi kwesinye isikhathi lokhu kwamholela ekubeni abe ngamahaba okwedunyiswa yilo lonke iqembu labasebenzi, okwakufanele "amthengisele okuthile okuhle kakhulu "ukuze ikhiqize. Kuyo, njengasendabeni yeGenius Bar.
Ama-Genius Bars kwakuwumqondo omubi we-Jobs - asho kancane - ngoba abasebenzisi bakhe kwakungafanele bazi lutho ngobuchwepheshe noma babe nolwazi lwekhompyutha ukusebenzisa imikhiqizo yakhe, ngakho-ke wayecacile ukuthi bekungeke kube yinto edingekayo kusukela ngomzuzu wokuqala ukuthi owayeyinhloko yakhe yokuthengisa ngaleso sikhathi, uRon Johnson, Uphakamise le ndawo kuye ezitolo zakwa-Apple. Imisebenzi yayiqonda umsebenzi wochwepheshe njengabantu abangakwazi ukuchaza ngendlela eqondakalayo kumsebenzisi ukusebenza kwemishini futhi bengakholelwa ekusebenzeni kwayo. Imicabango kaJob yashintsha lapho uRon emenza aqonde ukuthi wayengakhulumi ngokufaka onjiniyela nabachwepheshe abadala be-Apple eGenius Bars futhi "ngesandla esincane" ukuze bazichaze kumsebenzisi, wayekhuluma ngezizukulwane ezintsha zentsha abathi wayekhulele eceleni kobuchwepheshe futhi lokhu nakanjani kwaqinisekisa imisebenzi kangangoba wasuka ngokushesha ukwenza ilungelo lobunikazi uphawu lwe-Genius Bar.
Ngemuva kweminyaka engu-16 kusukela kwaqala ukusetshenziswa kweGenius Bar ezitolo zakwa-Apple, siyabona ukuthi umsebenzi omuhle uRon Johnson awenze emuva osukwini ukukholisa uSteve Jobs uqobo mayelana nokuthi kungaba kuhle kanjani ukuba nalesi sigaba sobuchwepheshe somsebenzisi ezitolo zabo.