Sekuyiminyaka ethile manje, abafana baseCupertino bebefuna ukugqamisa ikhwalithi yekhamera yezinhlobo zakamuva ze-iPhone, bakha umkhankaso we-Shot on iPhone, umkhankaso ohlale usinikeza inani elikhulu lezithombe zabasebenzisi abaye babambisana ngokuthumela ukuthwebula okuhle kakhulu. Kodwa-ke, akuzona zonke izithombe eziboniswe kulezi zinhlobo zezikhangiso ezivela kubantu abangaziwa, ngoba ngevidiyo yokugcina yalo mkhankaso, i-Apple isebenzise abaculi bendawo abahlukahlukene. Abafana bakaCupertino basanda kukhipha ividiyo yakamuva yalo mkhankaso esiteshini se-YouTube se-YouTube eCanada, isikhangiso esigcizelela ngokukhethekile imodi ye-portrait ye-iPhone 7 Plus, imodi esivumela ukuthi senze ukuthwebula okuhlukile.
Izithombe namavidiyo akhonjiswe kulo mkhankaso wakamuva kwenziwe ezweni lonke ngabaculi abathathu abaziwayo, okungenani ezweni labo, phakathi kwabo sithola uCaitlin Cronenberg. Bobabili uCainlin nabahamba nabo, zisukile eToronto zaya kumaRockies aseCanada ukwazi ukudala zonke izithombe ezigqugquzelwe kulesi sikhangiso esisha semizuzwana engama-40 somkhankaso obizwa nge-A Portrait of Canada, A portrait of Canada.
Umculo okulesi sikhangiso owe-Tribe Called Red futhi ubizwa nge-Supler (feat. North Voice). Ngokusobala le ngoma iyatholakala kwipulatifomu yomculo yokusakaza yabafana abavela kuCupertino Apple Music. Kule vidiyo kuvela uHumble The Poet, umrepha waseCanada ogxishwe nengoma yesikhangiso esho amagama ambalwa. I-Apple ineziteshi ezingama-20 ze-YouTube, iziteshi ezihambelana namazwe ahlukene lapho ikhona khona nalapho inkampani ishicilela khona njalo yonke imikhangiso emisha eyethula emakethe, yize kwesinye isikhathi, njengakulesi simo, iyisebenzisela ukushicilela izikhangiso ezikhethekile ze amazwe athile.
