Ngeledlule, futhi besizakala ngeCode Media Conference e-United States, umphathi we-Apple u-Eddy Cue ukhulume ngokukhululeka noBen Silverman, amnikeze ingxoxo engaphezu kokuthakazelisa.
Lapho, uCue ukhulume ikakhulukazi nge-Apple Music, esivele idlulile ngaphezu kwababhalisile abakhokhelwayo abayizigidi ezingama-20, ngokusho kwezitatimende zayo, nangomunye wemikhiqizo yokuqala yokubukwa komsindo enesitembu esingenakuphikwa se-apula elilonyiwe, "Iplanethi Yezinhlelo Zokusebenza", uhlobo lombukiso ongokoqobo - idokhumentari esibe yingqikithi yenhlolokhono lapho kwakusakazwa khona inqola yokuqala esemthethweni yombukiso.
Ukubuka kuqala kwe- "Planet of the Apps"
Okungenani iminyaka embalwa kube nokuqagela mayelana nokungenzeka kwe-Apple embonini yokukhiqiza okuqukethwe okulalelwayo futhi, yize umzamo ubonakele, njengoba sikwazile ukuqinisekisa ngokuvuza okuningi nangezitatimende zabanye abaphathi bazo zombili i-Apple uqobo futhi kusuka embonini ye-audiovisual, umqondo wokudala uhlobo lweNetflix awuzange usebenze, futhi nomqondo olandelayo wokwakha ipulatifomu ekwazi ukuhlanganisa kokubili ukusakaza bukhoma nokuqukethwe okusakazwayo. iziteshi e-United States.
Kepha yize i-Apple iwushiyile lowo mbono (futhi bengingaqiniseki ngakho), inkampani ayikalilahli ithemba ekudaleni okuqukethwe kwayo kokubukwayo nokubukelwe kakhulu. Ubufakazi balokhu ngu «Iplanethi Yezinhlelo Zokusebenza», idokhumentari eyiqiniso mayelana nokwenziwa kwezinhlelo zokusebenza ze-iOS okuthi, ngokusobala, izosakazelwa kuphela ababhalisile be-Apple Music.
USilverman, okuxoxwa naye namuhla, ubengomunye wabasekeli abakhulu be- "Planet of the Apps." Yena, kanye noWill.i.am, baqala isisekelo salo mbukiso. Manje sikwazile ukwazi okwengeziwe ngokuthi kanjani lapho uWill.i.am eletha umbono ku-Apple, ukusebenzisana kwaqala. Ngakho-ke, uSilverman uthe:
Mina nozakwethu besisebenza kulo mbukiso futhi siqhubekisela phambili uhlelo ukuluvula. Sikubeke ukuze sethule kubadlali bendabuko nezinkundla futhi besigxile kakhulu kumanethiwekhi. Ngesikhathi senza lokhu, sibe nosuku lwemihlangano nabo bonke abantu ebesifuna ukubanika uhlelo.
UWill uthe, "Kumele ngiye emhlanganweni noJimmy Iovine no-Eddy Cue, uyavuma uma ngikunikeza lo mbono?"
Sizobeka umqondo futhi bajoyina ngokushesha.
Isebenza kanjani iPlanethi Yezinhlelo Zokusebenza
Nge-trailer yokuqala yombukiso, okuye kwaba ilandiswa nguZane Low odumilee esiteshini i-Apple Music Beats 1, singaba nombono wokuqala wokuthi kuzoba yini Iplanethi yezinhlelo zokusebenza. Isiqeshana sikhombisa ukuthi kanjani Onjiniyela banemizuzwana engama-60 kuphela yokuqinisekisa ababonisi mayelana nesicelo sabo. Laba beluleki bahlanganisa uGary Vaynerchuk, uGwyneth Paltrow, uWill.i.am noJessica Alba.
Kusukela ngaleso sikhathi kuqhubeke, abeluleki bangasho ukuthi banentshisekelo yokusebenzisana nonjiniyela ukudala uhlelo lokusebenza, noma benqabe isiphakamiso. Uma kukhona abeluleki abaningana abanentshisekelo, unjiniyela kufanele akhethe leyo abangathanda kakhulu ukusebenza nayo. Njengoba sibona, ukusebenza kufana ncamashi nethalente-ngubani «La Voz».
Lapho nje unjiniyela esenomeluleki, yena ikuqondisa ekudalweni, ekuhlolweni nasekukhangisweni kohlelo lokusebenza. Ezimweni eziningi, uSilverman wachaza, umeluleki uzoletha nabanye abantu abazosiza.
Lapho izinhlelo zokusebenza sezenziwe, abathuthukisi bazobadedela ku-Lightspeed Venture Partners, futhi noma ngubani okhethiwe uzothola ama- $ 10 million. Ophumelele kulo mdlalo uzophinda abone uhlelo lwabo lokusebenza lifakwe kuhlu lwe-Featured App ku-App Store.
Yize lungekho usuku lokukhishwa kokhonkolo okwamanje, uCue ukusho lokho Umbukiso uzoqala ukukhonjiswa entwasahlobo futhi uzotholakala kuphela ku-Apple Music nakuPlanethi yohlelo lokusebenza lwezinhlelo zokusebenza., ezokhishwa ngokuhamba kwesikhathi.
Zonke iziqephu zizokhishwa ngasikhathi sinye. Ngokwengeziwe, abasebenzisi bazokwazi ukungena ezingxenyeni ezithile zombukiso, bese bebuyela kulayini wezindaba omkhulu. Uhlelo luzoba futhi mahhala.