Ukuthi i-Apple isebenza kudivayisi yesitayela se-Amazon Echo akusezona izindaba. Le divayisi entsha inamahemuhemu ezinyangeni ezingabona ukukhanya kosuku ngonyaka ozayo nokuthi izosivumela ukuthi silawule wonke amadivayisi ahlakaniphile endlini yethu (amalambu, amakhethini, izimpumputhe, izinto zikagesi). Kepha amahemuhemu wakamuva uBloomberg asitshele wona izolo afaka okuthile okufuna ukuvelela kakhulu futhi okungaguqula impela indlela yokulawula i-smartphone yethu. Iphrojekthi ethi "Isandla Esingabonakali" ifaka phakathi ithuba lokusebenzisa iSiri ukulawula yonke imisebenzi yeselula yethu ngaphandle kokuyithinta, futhi kuthatha iminyaka emithathu ukuqeda.
USiri wethulwa ngo-2011, kwathi ngemuva kwenguquko yokuqala, umsizi we-Apple wahlupheka ngenxa yokuziphendukela kwemvelo okuncane eminyakeni elandelayo, kangangoba nomncintiswano wawuphambi kwawo ngezinye izindlela. Ukwethulwa kwe-Apple TV ngonyaka owedlule ngeSiri edidiyelwe ngonyaka owedlule bekungukuqala kokusheshisa okusha ekwakhiweni komsizi okungagcina ngokulawulwa okuphelele kwayo yonke i-iPhone ne-iPad yethu ngaphandle kokusebenzisa izandla zethu. Yabelana ngekhasi lewebhu nomngane, phrinta isithombe noma uthumele okunamathiselwe kwi-imeyili ngaphandle kokuthinta i-iPhone yethu noma ukuvula noma yiluphi uhlelo lokusebenza kungaba yinto yangempela eminyakeni emithathu uma iphrojekthi ye-Apple iqhubeka.
Ngaphambi kwalokho, i-Apple "Amazon Echo" ibizofika, iphrojekthi esivele yathuthukiswa kahle futhi kuthiwa iyahlolwa ekhaya ngabanjiniyela abathile. Iqale eminyakeni emibili edlule ngokusho kwabantu abasondele kuphrojekthi, Lo msizi wesipikha kuzoba ukukhishwa kwehardware kwakamuva kwe-Apple njengoba yethule i-Apple Watch ngo-2014.. Umshini omusha ungathulwa entwasahlobo yonyaka ozayo ngokwethulwa kwawo engxenyeni yokuqala yonyaka yize kungekho datha ethembekile ngalokhu kwamuva.
