Cishe selokhu kwethulwe i-Apple Music, abasebenzisi abaningi bazwakalise ukungakhululeki kwabo ngesixhumi esibonakalayo somsebenzisi esinikezwa uhlelo lokusebenza lwe-iOS. Abasebenzisi abaningi abakhethe ukushiya i-Spotify ye-Apple Music bathi amamenyu wokuzulazula ayebenzima kakhulu uma kuqhathaniswa nobulula obanikezwa yiSpotify. Kancane kancane, kusibuyekezo ngasinye I-Apple izamile ukwenza ngcono i-interface ukuyenza ingabi yinkimbinkimbi kangako futhi kwakungadingekile ukwenza isifundo ukuze sifunde. Ngokwethulwa kwe-IOs 10, i-Apple ithathe ithuba lokuvuselela ngokuphelele i-interface, kulokhu isilalele abasebenzisi, kepha hhayi i-iOS 10 kuphela kepha nohlelo lwe-iTunes.
Inkampani ezinze eCupertino isanda kushicilela isimemezelo esisha esihlobene ne-Apple Music. Lesi simemezelo siyisiqondisi esincane esisheshayo kusixhumi esisha se-Apple Music lapho sikhonjiswa khona wonke amathebhu lolu hlelo olusha lokusilungisa uhlelo olusinikeza wona. Ngaphezu kwalokho, kusikhombisa nezinketho ezinikezwa yisiteshi seBeats 1, isiteshi okuthi kancane kancane sithola abalandeli abaningi ngokwengeziwe. Le yi Isimemezelo sesibili esivela enkampanini esizokwethula esikhathini esingaphansi kwenyanga selokhu kwethulwe i-iOS 10 futhi lokho kuhlobene ne-Apple Music.
I-Apple ifuna ukuqhubeka nokwandisa inani lababhalisile ngazo zonke izindlela, ikakhulukazi manje njengoba i-Amazon isanda kwethula insiza yomculo entsha yokusakaza, insizakalo eqala ngekhathalogi yezingoma eziyizigidi ezingama-30, ikhathalogi ezokwanda kancane kancane ize isetshenziselwe ukusondela ezigidini ezingama-40 izingoma zitholakala ku-Apple Music nakuSpotify. I-Amazon inikela ngezinhlelo ezintathu zamanani entengo kuye ngobudlelwano esinabo nenkampani, uma singabasebenzisi be-Amazon Echo, uma siyingxenye ye-Amazon Premium noma uma singenabo ubuhlobo obudlule nenkampani.